According to Egotripland.com, he's a 17-year-old kid from a very wealthy San Francisco family.
Param, or as he goes by online, "Lavish," has one of the most outrageous Instagrams out there.
He's a pretty normal kid. He loves Starbucks.
He claims he only fills his toilet bowl with Pellegrino.
He also washes his hands with it.
He likes to remind his followers (all 59,293 of them) that he keeps a lot of cash on hand.
So much so that he doesn't even know what to do with it.
Sometimes he keeps it in iPad boxes.
And sometimes he apparently gives it away to his Instagram followers.
He claims he uses $175 gold-plated staples.
And this is a four-panel picture of him tying $4,000 to a bunch of balloons and letting it fly away.
Oh, and here's a video of him counting $100 bills.
youtube.com