The Aerie Real campaign is aimed at using models who haven't been digitally enhanced.
The company hopes to make normal women feel good about their bodies and is even asking women to use the #AerieREAL hashtag to share photos of themselves.
The lingerie brand, American Eagle's sister store, is aimed at young women, in the hope they'll have a better sense of body confidence from the campaign.
And while Aerie's models are gorgeous women without Photoshop, it probably sends a better message than the alternative...
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