back to top

Is This Rosie The Riveter Swiffer Ad Incredibly Sexist?

Backlash is growing against an insensitive Swiffer ad starring a woman dressed up like Rosie The Riveter holding a mop.

Posted on

This isn't the first time that Swiffer has gotten some unwanted attention for potentially sexist marketing:

Has anyone else noticed how sexist the swiffer commercials are?

Britany Nola

@Britanynola

Has anyone else noticed how sexist the swiffer commercials are?

Dear Swiffer: thanks for setting America back 50 years with your ultra #sexist commericals. All genders and sexes can clean, you know. ..

Kate Bauer

@KatieB133

Dear Swiffer: thanks for setting America back 50 years with your ultra #sexist commericals. All genders and sexes can clean, you know. ..

"I called swiffer to say their commercials are sexist.Oh I fulfilled cleaning the house now I can read a book to my child. Like no" #sally

Lexi Lersch

@Slexytime

"I called swiffer to say their commercials are sexist.Oh I fulfilled cleaning the house now I can read a book to my child. Like no" #sally

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss