Is This Rosie The Riveter Swiffer Ad Incredibly Sexist?

Backlash is growing against an insensitive Swiffer ad starring a woman dressed up like Rosie The Riveter holding a mop.

1. Instagram user @hbeschizza spotted the ad for the Swiffer Bissell Steam Boost, captioning it “We can do it! Because cleaning kitchens is a woman’s work. #swiffer #sexist”

2. Boing Boing’s Jason Weisberger called the ad a “clear tribute to an important historical image done in such a way as to piss on its legacy.”

3. This isn’t the first time that Swiffer has gotten some unwanted attention for potentially sexist marketing:

Britany Nola

@Britanynola

Has anyone else noticed how sexist the swiffer commercials are?

Kate Bauer

@KatieB133

Dear Swiffer: thanks for setting America back 50 years with your ultra #sexist commericals. All genders and sexes can clean, you know. ..

Lexi Lersch

@Slexytime

“I called swiffer to say their commercials are sexist.Oh I fulfilled cleaning the house now I can read a book to my child. Like no” #sally

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Hot Buzz

    Can We Guess Your Favorite Workout?

    12 Reasons You Should Orgasm Every Damn Day

    Now Buzzing