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Sainsbury's Staff Poster Revealing Plans To Make Customers Spend More Goes Viral

The supermarket's Twitter account admitted the poster was meant for "staff areas" only. H/T @joncstone.

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When TV freelancer Chris Dodd allegedly spotted this poster in a Sainsbury's window, he decided to let the supermarket know on Twitter.

.@sainsburys not sure this is supposed to be in your window...

Chris Dodd@mynameischrisd

.@sainsburys not sure this is supposed to be in your window...

6:37 PM - 29 Sep 14ReplyRetweetFavorite

The poster talks of a "Fifty pence challenge" designed to encourage customers to spend an extra 50p every time they shop between now and the end of the year.

A guy called Ross, who was apparently running Sainsbury's official Twitter feed at the time, responded and asked to know which store was showing the poster.

@mynameischrisd Yeah, I don't think so either. Which store was this? I'll give them a call. Ross.

Sainsbury's@sainsburys

@mynameischrisd Yeah, I don't think so either. Which store was this? I'll give them a call. Ross.

6:40 PM - 29 Sep 14ReplyRetweetFavorite

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But Dodd had other ideas and thought the British public should know about the supermarket's plans.

@sainsburys oh I'm not sure about that Ross... I kinda like that they're giving folks a heads up!

Chris Dodd@mynameischrisd

@sainsburys oh I'm not sure about that Ross... I kinda like that they're giving folks a heads up!

6:47 PM - 29 Sep 14ReplyRetweetFavorite

At this point Ross started getting rather desperate for information...

@mynameischrisd Understood. I'd really appreciate you letting me know which store though. Ross.

Sainsbury's@sainsburys

@mynameischrisd Understood. I'd really appreciate you letting me know which store though. Ross.

6:49 PM - 29 Sep 14ReplyRetweetFavorite

@sainsburys how are staff supposed to encourage the extra 50p spend? #50pChallenge

Chris Dodd@mynameischrisd

@sainsburys how are staff supposed to encourage the extra 50p spend? #50pChallenge

6:58 PM - 29 Sep 14ReplyRetweetFavorite

Ross went on to acknowledge the poster was meant for "staff areas" and not for the public to see.

@mynameischrisd This is clearly a poster meant for staff areas. I'd really like to make sure it gets to where it should be. Ross.

Sainsbury's@sainsburys

@mynameischrisd This is clearly a poster meant for staff areas. I'd really like to make sure it gets to where it should be. Ross.

7:03 PM - 29 Sep 14ReplyRetweetFavorite

@glitteringheels oh Sainsbury's are not playing nice. :(

Chris Dodd@mynameischrisd

@glitteringheels oh Sainsbury's are not playing nice. :(

7:04 PM - 29 Sep 14ReplyRetweetFavorite

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BuzzFeed News has reached out to Sainsbury's for comment on the tweets and the existence of the 50p challenge.

Dodd has now revealed to BuzzFeed News that he spotted the poster at the Sainsbury's on Romford Road in Stratford, east London. So there you go, Ross, you now have your answer.

Sainsbury's eventually released the following statement: "We often use posters to make store targets fun and achievable for our colleagues.

"They are intended for colleague areas in the store, but this one was mistakenly put on public display."

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