Six months later though, in arguably his most personal video to date, "Pros and Cons of being a YouTuber", Lee revealed there were some significant downsides to being an internet star.
"Yeah, as I said earlier I needed to tell you something that happened in my life that wasn’t great recently," he said in an almost confessional way. "Me and my girlfriend Gaby have decided to separate."
However, he maintains the pros dramatically outweigh the cons.
He revealed to BuzzFeed: "Yes, some days the pressure doesn’t feel great and a negative comment might stick in your head, but on the whole I’m usually very happy about my situation.
"I don’t regret exposing myself to my viewers. I’m not ashamed of anything that I’ve exposed, and think about what I say before I say it."