A video produced by the Stockholm Business Region has gone viral after the Swedish capital came up with an inventive way of promoting itself.
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The clip involves magician Charlie Caper carrying out a series of incredible tricks while outlining some of Stockholm’s qualities.
Via youtube.com
At one point, Caper discusses how clean the city’s water is while somehow making a glass of water appear from behind a deck of cards.
Via youtube.com
Everyone has seen and heard that Stockholm is a beautiful city.The interesting story is actually why you should come to Stockholm, why you should invest here.And I don't know about you, but I've never listened to so many facts in a row and stayed so captivated.
The video found its way onto Reddit at the weekend and provoked a lengthy debate on the pros and cons of living in Stockholm.
Via youtube.com
After this, we're completely sold.
