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Laurence Llewelyn-Bowen’s Christmas Attraction Shut Down Following Complaints

The Magical Journey had only been open for a day before it was temporarily shut down.

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A Christmas attraction designed by Laurence Llewelyn-Bowen has been temporarily shut down after 24 hours following hundreds of complaints.

The Magical Journey / Via Facebook: TheMagicalJourneyUK

The Magical Journey, at the Belfrey golf club in Sutton Coldfield, West Midlands, opened on Saturday but closed a day later after visitors accused the attraction of “ruining the magic of Christmas”, The Independent reported.

Thousands of people flooded the attraction’s Facebook page with disgruntled messages.

Visitor Matt Freeman wrote on Facebook:

I say: you are rip off merchants you have used Christmas as an excuse to exploit people and part with hard earned money for what turned out to be a joke:
I shall take this further and as for Laurence Llewelyn-Bowen he should be ashamed of this because quite honestly I could have cobbled something together better than this in my own back garden for half the cost.

Basically standing in empty rooms or tents for most of the time, a couple of minutes listening to crap actors who haven't rehearsed at all, 2 minutes on a train, 5 minutes walking through a few trees lit up. No fake snow, no music or festive sounds you advertise, Father Christmas was good but cheap unwrapped presents in battered torn box, my daughter was asked "do you want the squashed box or the torn one?"

And after that, that's the end. Disgraceful and shameful.


The BBC also quoted visitor Ben Harvey as saying: “There is nothing for kids to do, the elf who is meant to be Simon Cowell is completely pointless."

The Magical Journey / Via Facebook: TheMagicalJourneyUK

"The advertised pictures are very different from what you see or do, in the not so magical journey!”

Paul Dolan, the organiser of The Magical Journey, told ITV work was underway to get the attraction sorted and opened again by Wednesday.

He said they had been hammered by bad weather.

He added:

We were very far behind but I didn't want to disappoint children.

We thought there was enough there that people wouldn't see the small details that weren't there but there were too many small details and it built up.

We shouldn't have opened yesterday. I can't apologise enough.

The attraction responded to the complaints on its Facebook page, blaming torrential rain for damaging the site.

The Magical Journey / Via Facebook: TheMagicalJourneyUK

"Our customers are our priority for safety and a magical experience and we sincerely apologise for any inconvenience this may cause," it added.

"It is important that we deliver the high quality experience you are expecting and hope to reopen with improvements and changes having been made."

All those affected by the closures this week will be offered a refund or entrance on a new date.