1. A 29-year-old woman has launched a #redlipstickselfie campaign encouraging people to post pictures of themselves wearing bright red lipstick on their social media accounts in a bid to raise money for lung cancer research.
2. Victoria Herd’s mother Janice Leverett died of lung cancer in March of this year at the age of 59.
3. Inspired by how successful the #NoMakeupSelfie craze was in raising money for Cancer Research U.K., Herd decided to devise her own version to raise funds and awareness about lung cancer.
4. Writing on her JustGiving page, the 29-year-old said:
I’ve started up this #redlipstickselfie campaign, to ‘Kiss Lung Cancer Goodbye’ but also because my mum loved wearing red lipstick… wherever she was, the beach, swimming, shopping, she would be wearing red lipstick. It was her signature look.