People Are Being Encouraged To Create Lipstick Selfies To Raise Money For Lung Cancer Research

The campaign is hoping to emulate the success of #NoMakeupSelfie.

1. A 29-year-old woman has launched a #redlipstickselfie campaign encouraging people to post pictures of themselves wearing bright red lipstick on their social media accounts in a bid to raise money for lung cancer research.

2. Victoria Herd’s mother Janice Leverett died of lung cancer in March of this year at the age of 59.

3. Inspired by how successful the #NoMakeupSelfie craze was in raising money for Cancer Research U.K., Herd decided to devise her own version to raise funds and awareness about lung cancer.

4. Writing on her JustGiving page, the 29-year-old said:

I’ve started up this #redlipstickselfie campaign, to ‘Kiss Lung Cancer Goodbye’ but also because my mum loved wearing red lipstick… wherever she was, the beach, swimming, shopping, she would be wearing red lipstick. It was her signature look.

5. Herd is attempting to raise as much money as possible for Roy Castle Lung Cancer Foundation.

6. The product presentation developer declared: “In memory of my mum, we challenge you to take the craze of the ‘selfie’ to the next level, wearing red lipstick!”

How cute is this #redlipstickselfie ???

— Kiss Lung Cancer (@Kiss_LungCancer)

7. “This includes men! And it can be anywhere!”

We had amazing support from lots of keen lads last night! THANK YOU! #greatcause #redlipstickselfie #lungcancer

— Kiss Lung Cancer (@Kiss_LungCancer)

8. “The crazier the better, or it could be just in your own home. But it will all have one meaning, to Kiss Lung Cancer Goodbye!”

Here come the #boys #redlipstickselfie

— Kiss Lung Cancer (@Kiss_LungCancer)

9. Herd added: “We saw how far the ‘no make up’ selfie went, let’s see if we can do the same, or better!”

Aww this one is so sweet ❤️️ you Violet xx #redlipstickselfie #lungcancer

— Kiss Lung Cancer (@Kiss_LungCancer)

10. The JustGiving page states donations can be made by texting “KISS76 £3” or “£5” to 70070 and encouarges people to upload their selfie to Facebook or Twitter

Love this #redlipstickselfie Have you text KISS76 ਲ਼ to 70070 ? RT

— Kiss Lung Cancer (@Kiss_LungCancer)

11. People can also email their pictures to

Another fantastic #redlipstickselfie thank you! #lungcancer

— Kiss Lung Cancer (@Kiss_LungCancer)

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Richard James is acting head of news for BuzzFeed Australia and is based in Sydney.
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