back to top

Bored Baker Inserts Disturbing Haiku Poems Into Packets Of Cookies And Cakes

"Every bite is a minute I'll never get back."

Posted on

Shoppers at Sainsbury’s have been finding Japanese haiku-style poems in packets of cookies and cakes.

@sainsburys got these awesome haikus with my cookies in great Portland street. Nice touch guys! #theboredbaker

Innocent Rolf@Goodness_Creamy

@sainsburys got these awesome haikus with my cookies in great Portland street. Nice touch guys! #theboredbaker

10:40 PM - 18 May 14ReplyRetweetFavorite

The haikus are all signed off by “The Bored Baker”, with an accompanying hashtag.

Good morning @sainsburys Unaceptable haiku found in my cookies, what a hell! #theboredbaker

ERROR*382@ERROR382

Good morning @sainsburys Unaceptable haiku found in my cookies, what a hell! #theboredbaker

8:55 AM - 20 May 14ReplyRetweetFavorite

The supermarket giant appears to have only been made aware of the issue after people started posting pictures of the verses on Twitter.

@WillWilkin Haha! Hmm..Don't think that's meant to be there. Can I ask which store you got these from? Natalie.

Sainsbury's@sainsburys

@WillWilkin Haha! Hmm..Don't think that's meant to be there. Can I ask which store you got these from? Natalie.

3:53 PM - 17 May 14ReplyRetweetFavorite

Student Gary Hernandez told the Sun he had found one poem which read: "Been sneezing all day, good thing HIV cannot, be passed on like that."

The 24-year-old later complained to Sainsbury’s saying he found the poem “tasteless”.

@sainsburys look what I found in my cookies. A Haiku.Where did that come from?Is it meant to be there? #theboredbaker

Will Wilkin@WillWilkin

@sainsburys look what I found in my cookies. A Haiku.Where did that come from?Is it meant to be there? #theboredbaker

3:40 PM - 17 May 14ReplyRetweetFavorite

The Daily Mail claims the mystery baker carried out the prank on his last day in the job and has since left to concentrate on his studies.

@wself found this haiku in my cookies @sainsburys thought you might like it #theboredbaker

Lucy Williams@Lucymyrawilliam

@wself found this haiku in my cookies @sainsburys thought you might like it #theboredbaker

12:05 AM - 18 May 14ReplyRetweetFavorite

As soon as we realised one of our bakers had been putting notes in a small number of cookies, we immediately checked them and withdrew them from sale.Obviously this should never have happened and we apologise to anyone who was affected.

So long Bored Baker.

@sainsburys haha got this in me bluddclart cookiedems #theboredbaker

Suge Whight@Zebadiahgrime

@sainsburys haha got this in me bluddclart cookiedems #theboredbaker

12:56 PM - 18 May 14ReplyRetweetFavorite

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss