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1,000 People Decided To Eat One Of The Hottest Chillies In The World And It Didn't Look Fun At All

Some people just want to watch the world burn.

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Danish chilli enthusiast Claus Pilgaard, aka Chili Klaus, came up with a rather spicy way of promoting his new book, he got 1,000 people together and challenged them to eat one the hottest chilli peppers in the world.

View this video on YouTube