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Possibly the only party game you can play with everyone from your meme-obsessed friend to your (cool) grandma. I know, because I've played it with both.
It works equally as well with people you've known for a long time, like, say, your family. This game was brought along on my family's annual beach trip this year, and I was initially nervous, but we had a blast. There are still some things I wish I didn't know my grandma knew, and there were a few cards that were hard to read in front of my mom, but the mutual embarrassment is kind of part of the fun, honestly. If your family is all adults, or if there are kids that go to sleep early, this is for you — it's probably not a great choice to play with younger teens, though. This game is solidly 17+.
You probably noticed that the gameplay is a lot like both Apples to Apples and Cards Against Humanity, so I'll use those two as points of comparison. On an imaginary Offensiveness Scale, where Apples to Apples is a 1 and Cards Against Humanity is a 10, I'd put What Do You Meme? somewhere around an 8. It's maybe a little heavier on the sex-based jokes, but definitely has less of the ~anti-PC edgy comedy~ stuff that I find a little tiring about CAH — to put it bluntly, you might see more jokes about cum, but you aren't gonna get any about 9/11 or the Holocaust. Personally, I think this makes for a better party game, but YMMV here.
"Had our neighbors over for a quick game while my toddler napped. We literally couldn’t stop playing and didn’t end up quitting until we had exhausted every single meme in the stack, 2.5 hours later. There were many times the judge couldn’t finish reading a card because we couldn’t breathe from laughing so hard! Definitely recommend." —RRNMCW
"I bought this game for my hilarious family. I brought it over to my parents' house (I am 32) and played with them and my boyfriend. We had a few glasses of vino and started to play. The directions are super easy and there is zero assembly. After a few rounds, we were in stitches. My mom played the dirtiest cards and my boyfriend was rolling on the floor laughing. Needless to say, everyone is getting one of these AND the extension packs for Christmas. GET THIS GAME!" —lindsay mitchell
"I bought this for my boyfriend for his birthday and we were extremely excited to play. My family has a good sense of humor and loves to play games so we decided to play with them. I regret everything. I'm extremely competitive and knew that a card would win, so I played it knowing my father would be reading it aloud. As he was looking through the played cards, he instantly doubles over because he's laughing so hard. Soon tears form in his eyes. I know at this point he had read my card. Full. Of. Regret. But I needed to win. Finally after some breathing exercises he starts to announce the cards, meanwhile I'm hiding behind my boyfriend because I do not want to hear him say the words, 'When you're hitting it raw, and she says, "Cum in me, daddy."' Other than that, this game is hilarious." PS: I won that round." —Amazon Customer
There are some more basic expansion packs, that just contain more, newer memes, like the Fresh Memes Expansion Pack #1 ($12) and the Fresh Memes Expansion Pack #2 ($12). You can also find ones based on your interests, like the Basic Bitch Expansion Pack ($10) and the Stoner Expansion Pack ($10) — reviewers particularly rave about the Basic Bitch pack. And if you've got a pop-culture interest, they've got a pack for you too: everything from Game of Thrones ($13) to Mean Girls ($13) and the Real Housewives ($13) to Rick and Morty ($13). Adding an expansion pack or two will totally revitalize your deck, and let you play over and over (and over and over...)
Reviews have been edited for length and/or clarity.