K-pop has risen to the ranks to find itself established in major global music markets around the world. It's a culture on its own with an impressive impact on music, entertainment, fashion, and food. The artists provide the utmost content and jaw-dropping concepts in their music videos.
I've watched a fair amount of K-pop music videos but these are the ones worthy of that replay button.
1. "Psycho" by Red Velvet
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With high notes, charismatic choreography, and chic style, Red Velvet kills the dark concept in this addictive sing-along.
2. "You Are" by GOT7
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Co-written by the group's leader, JB, the song is about having the comfort of a loved one in one's life. With breathtaking scenery and a mellow tone, GOT7 proves that they can show multiple sides to their music.
3. "Drunk-Dazed" by ENHYPEN
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You won't be able to take your eyes off of ENHYPEN's hard-hitting choreography from their vampire-inspired story.
4. "Hip" by MAMAMOO
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MAMAMOO is all about showing women empowerment in their catchy song, "Hip." Their strong visuals and powerful vocals exceed expectations.
5. "Celebrity" by IU
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IU introduced her song "Celebrity" with a smooth melody that pushes people to embrace their own uniqueness and shine bright.
6. "Chicken Noodle Soup" by J-Hope (Feat. Becky G)
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An ode to the original from DJ Webstar and Young B, J-Hope and Becky G stepped up with a trilingual twist in a colorful, dance-heavy version of the song that talks about their respective cultural identities.
7. "Someone's Someone" by MONSTA X
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From their English-language album, All About Love, MONSTA X released "Someone's Someone." The song showcases the group's harmonies with a sweet dedication to their fans, Monbebe.
8. "Crown" by TXT
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Big Hit's second boy group, TXT, debuted with "Crown," a track that was met with positive reactions, talking about loving one's self. The video was a fitting introduction for the group to show their innocence, dance skills, and charismatic points.
9. "That That" by PSY (Prod. & Feat. SUGA of BTS)
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Coming back from a five-year hiatus with his new album, Psy 9th, Psy released an upbeat Latin tune co-written, produced, and featuring Suga from BTS. The track celebrates people being able to meet again after becoming isolated from one another during COVID.
10. "How You Like That" by BLACKPINK
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BLACKPINK sent a message to toxic people who finally get what they deserve. The group's choreography has led to multiple dance covers and took BLACKPINK further to higher success.
11. "Dance The Night Away" by TWICE
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With a fresh look into TWICE's youthfulness, the group dances on a beach till moonlight to this EDM track. The upbeat tempo could get anyone on their feet to start dancing.
12. "Helicopter" by CLC
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CLC takes on whatever comes their way and rises up like a helicopter. With a strong message, and the will to fight all odds, fans of CLC were left quite satisfied.
13. "XOXO" by Jeon Somi
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Somi has proved herself to be a powerful and talented solo artist. Under YG Entertainment's music label, The Black Label, Somi delivers a powerful revenge track to take back her sanity and heal from heartbreak.
14. "Daechwita" by Agust D
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Going by his solo stage name, Agust D, Suga from BTS released his second mixtape, D-2, in 2020. With the title track, "Daechwita," Agust D dedicated his rap to his haters and embraces his present self. The music video has a movie-like feel complete with sword dancing that Suga practiced to perfection.
15. "Loser-Lover" by TXT
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TXT embraced the rock concept with a song that talks about fighting for your loved ones even if the world sees you as a loser.
16. "Monster" by Irene & Seulgi from Red Velvet
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Stepping away from their group, Irene and Seulgi formed a subunit to take on the bold move to prove their worth in the music industry. The duo performs sharp choreography and gives life to a new chapter for their respective identities.
17. "Love Shot" by EXO
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EXO continues to be an undeniable force in K-Pop. The group came together to sing about rediscovering love in a world where there seems to be less of it. The catchy chorus and their strong visuals display EXO as a top-tier group.
18. "God's Menu" by Stray Kids
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A rapidly rising force in the K-pop industry, Stray Kids' music videos are known for creative set designs, choreography, and eye-catching fashion. "God's Menu" feeds into the group's addictive individual charms and talents.
19. "Don't Wanna Cry" by SEVENTEEN
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Different from their usual upbeat concept, SEVENTEEN dives into a more heartbreaking and emotional song. The members are shown to look more sorrowful following a breakup. It's enough to leave fans of the group in tears.
20. "Advice" by Taemin
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Taemin from Shinee is known for his impressive dance skills and charms. His song, "Advice," calls out those who lead their lives by judging others and bringing people down. Presenting a dark charisma, Taemin succeeds in relaying that message.
21. "Oh My God" by (G)I-DLE
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(G)I-DLE's addictive chorus and music video vividly shows the group's undeniable talent.
22. "Run" by BTS
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Leaving behind their youth and accepting their adulthood is a continuous theme for BTS' youth trilogy in The Most Beautiful Moment in Life. The video shows the members running from trouble, partying it up, and finding happiness with each other.
23. "Cherry Bomb" by NCT 127
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"Cherry Bomb" is a hardcore synth-filled hip-hop track from the group. Presenting itself with a unique concept mixed with dancing, the song stands out more for its memorable hook, "I'm the biggest hit on this stage."
24. "Wonderland" by ATEEZ
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Bringing viewers in with their aggressive choreography, ATEEZ march to the beat of their own drum (and the marching band's).
25. "I" by Taeyeon (Feat. Verbal Jint)
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Fighting to the top of the charts with her debut single in 2015, "I," Taeyeon's song shows an image of there being more to life than just the messiness we usually perceive around us. The video brings hope that there is more beauty in life that needs to be explored and appreciated.
26. "Starry Night" by MAMAMOO
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The music video's visual and aesthetic locations match the calming tone of the Latin-tuned track.
27. "Lalisa" by LISA
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With her self-titled debut track, Lisa made global waves with her new solo song. The music video showcased the different personalities and visuals of the BLACKPINK singer and rapper, as well as her Thai culture.
28. "BOCA" by Dreamcatcher
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Dreamcatcher stands out with its signature rock sound. The title track was another name for "mouth" in Spanish. "BOCA" gives a message of hope to people who feel hurt by someone's words. The video is filled with vibrant colors and intense dance moves. They gave us yet another work of art.
29. "Fearless" by LE SSERAFIM
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HYBE, formerly called Big Hit Entertainment, acquired Source Music in 2019. This year, the label debuted a new girl group called LE SSERAFIM. Their song "Fearless" chants a catchy melody and the video introduces us to each member's visuals and talents.
30. "Save Me" by BTS
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The members visually show how far one can go to save someone they love. Taking place in an isolated location with dark colors, the group performs a memorable choreography in one take.
31. "Hann (Alone)" by (G)I-DLE
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Decked up like goddesses in the beginning of the video, the members display a swaying choreography that matches the mood of the song in which they go through feelings of regret and resentment.
32. "Darl+ing" by SEVENTEEN
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"Darl+ing" is the group's first-ever English single. With a growing fanbase overseas, global fans appreciated SEVENTEEN's efforts to release this track for them. Leaving the interpretations in the video up to the fans, the members share scenes together where they look happy, but slowly, towards the end, the vibe switches to a darker mood. It leaves fans guessing what SEVENTEEN could release next.
33. "Really Really" by WINNER
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Shot in black and white, the members walk around and dance to this upbeat tropical track which isn't usually part of WINNER's discography. Directed by Dave Meyers, who worked on Kendrick Lamar's "Humble" music video, WINNER achieved a milestone song in their career.
34. "Spring Day" by BTS
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"Spring Day" brings up feelings of nostalgia from losing someone and yearning for a memory of the past. The emotional video resonates with not only fans but also with anyone who shares these experiences and feelings.
35. "Fly" by GOT7
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GOT7's "Fly" takes us through an emotional rollercoaster from start to end. The members dress in matching clothes and take part in a choreography-filled video. The camera work, specifically, rotates around the group in an effort to show each member's talent.
36. "Mic Drop" by BTS (Steve Aoki Remix)
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"Mic Drop" catapulted BTS's popularity overseas. With an appearance from Steve Aoki, the video goes through multiple shots with the members displaying a fierce choreography and intense energy.