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Up until very recently, I didn't take a daily vitamin. I had nothing against the idea, I just...didn't bother. But after a friend whose general taste/product choices I deeply trust told me that taking Ritual vitamins genuinely brought joy to her daily routine, I was intrigued.
The vitamins arrived a few days later in their beautiful, minimalist, extremely Instagram-friendly packaging.
Ritual's marketing hook is that they only contain the vitamins women need (there is no men's version), and they don't contain anything extra. Which, I mean...sure?
The other hook is that they are "clean" — non-GMO, vegan, gluten-free, soy-free, and don't contain any synthetic fillers or colors. Again...sure?
The real selling point, for me, is the fact that these vitamins are legitimately just as delightful as my friend told me they were!
The magic mostly lies in both the bottle and pill design — WHY DON'T ALL PILLS LOOK AND FEEL LIKE THIS — and also in the magical minty tab.
It sounds like a small thing, but it actually goes a really long way.
Overall, taking them each day is a legit lovely experience, so I actually do it.
And speaking of the third week, it was around that time that I noticed that my skin was really, really glowy.
There are certainly cheaper vitamins on the market, but I am able/willing to pay $1/day for a vitamin D supplement (and then some) that brings me genuine, minty-fresh joy, and leaves me feeling like the sparkle emoji morning and night. 💛✨