Skip To Content

    28 Affordable Beauty Products From Amazon With Thousands Of 5-Star Reviews

    These beauty products are all under $40 — and also just really good.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    Hey there! Did you know that Amazon's app has exclusive features that lets you scan barcodes to check prices IRL, use your phone’s camera to search for items with a ~single tap~, track orders in real time, and more? Download it here for free and receive $5 off your first in-app purchase.

    1. An Essence lash princess false lash effect mascara that's SO good at lifting and volumizing, you'll have people asking "are you wearing falsie?" Don't worry, your secret is safe with us, but you should definitely tell your friends about this one. Over 130,000 reviewers swear by it.

    reviewer wearing the mascara and holding up the tube

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight hour work day right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E. Miller

    Price: $4.99

    2. An Olay regenerist whip facial moisturizer to leave your skin incredibly hydrated, soft, and smooth—without the greasiness that thicker moisturizers may give. And to really bring it home, it even contains SPF15.

    a hand showcasing the thin texture of the moisturizer

    Promising review: "I've been spending upwards of $100 for special sensitive skin moisturizers without much effect on my skin. I bought this as yet another attempt to find something that worked. IT DOES! It has visibly decreased the wrinkles around my mouth and forehead and my skin is unbelievably soft. The softness lasts all day long, and makes makeup application smooth and crease-free. I highly recommend this product. I am 55 years old, and it works great on my very dry and very sensitive skin." —Crissy DeMew

    Price: $37.88

    3. A Maybelline Instant Age Rewind dark circle eraser concealer that'll help cover those late nights spent watching Netflix with a glass of wine — we've all been there. This concealer will help erase the look of dark circles, correct redness, and brighten underneath the eyes.

    Kayla Suazo / BuzzFeed

    Promising review: "I have used this product for years under my eyes, and have found that it blends and covers much better using a wet brush to blend after using the sponge applicator. It eliminates the cakey buildup and settling into creases that I originally experienced. I also recently had plastic surgery to revise a large dog bite scar on my lower lip and chin, and use this to conceal the incision while it heals. The pictures are one month post surgery with and without the product. It covers very well and is barely noticeable." —Sue Lorenz

    Price: $7.98 (available in eighteen shades)

    4. A Bliss jelly glow peel so you can have a spa night at home. It gently exfoliates with pineapple and papaya enzymes, gently buffing away dead skin to prevent dullness.

    the jelly glow peel

    Promising review: "Bliss Jelly Glow Peel is unlike any other exfoliating product I’ve ever used. The second I began applying it (in small circles, per instructions) I could see something happening to the gel. I thought it was getting congealed and turning white but then I quickly realized that that wasn’t the gel turning white at all. The gel was still light translucent pink and the white beads clumping up was the dead skin! I’m pretty diligent with my skincare, so wow. I was surprised. From now on, this is my go-to skin exfoliant.." —Melinda Barnes

    Price: $9.97

    5. An I Dew Care Sugar Kitten mask that comes off in a super satisfying ~peel~ leaving you with bright, glowing skin. Not only does it look photo-worthy, but it's packed with a generous helping of real ruby powder for glow and hyaluronic acid for ultimate hydration., Amazon

    Promising review: "This face mask is great. It leaves skin feeling nice and smooth. I would suggest buying the application tool to help put it on." —Cheyayn D.

    Price: $23

    6. A four-in-one PÜR pressed powder foundation for medium coverage that doesn't feel heavy on your skin. Not only is it lightweight, but its award-winning formula combines ingredients like retinol — which brightens and eliminates dark spots — and is a foundation, concealer, powder, and SPF in one.

    Promising review: "I have light really dry combination skin so it is very hard to find a powder that works for me. The first time a sales rep tried this powder on me, we both knew it would be my holy grail of powders. I wear it all year long, either to set my foundation or with a bb cream and my skin looks great. The color is perfect on me. I immediately look radiant and my skin looks healthy. I have mild acne but I have not noticed any problems while using this. I have even slept with this powder and the bb cream on and had no problems. It feels very light on my skin no matter how much powder I use." —Gen

    Price: $29.50 (available in twenty four shades)

    7. A Coco & Eve like a virgin hair mask with coconut, fig and shea essence, linseed, and argan oil that revives dry, damaged hair. If your mane is is constantly being subject to heat styling, bleach, or coloring, this mask is truly a miracle worker., Amazon

    Promising review: "OMG! I've used several different types of deep conditioners and this is hands down my favorite. You can see in the pic of before and after use. It now only conditions but restores the lush color and makes my hair look healthier than it is!" —Elena Royer

    Price: $39.90

    8. A Real Techniques miracle complexion sponge set that's dubbed by reviewers as better than its more expensive dupe — its incredible blending abilities, easy-washing, and value are why over 7,000 reviewers give it their stamp of approval.


    This set contains six sponges.

    Promising review: "I will continue to buy the real techniques beauty sponge over the beauty blender any day. Much better value for the money. Easy to clean, applies makeup beautifully, and last just as long as the more expensive ones." —Amy Conklin

    Price: $16.13

    9. A Garnier micellar cleansing water that's formulated with rose water and glycerin to help remove your makeup with little to no effort. Just one swipe on a cotton pad is all you need!

    Promising review: "A great makeup remover! This is a drugstore must have product—it’s mentioned all over to have. No alcohol or fragrance in the ingredients which was the important thing to me, as I this frequently use to remove mascara & eyebrow makeup. It does a good job of removing what you need before washing your face. I will be buying the same product but different Micellar (they have 3 types) that removes waterproof mascara better. I recommend getting this and using it as a two-step in your routine." —Alize V-D

    Price: $6.79

    10. A Marc Anthony grow long leave-in conditioner because hair breakage is real and this handy product helps repair it by making hair thicker. In addition to keeping your mane silky smooth, this leave-in conditioner will prevent *and* repair breakage — a double win. And it's gained the seal of approval from over 11,000 reviewers, too.

    Promising review: "Love love this product! I have been using this product for about eight months. I started losing a lot of hair so I decided to try this to make my hair stronger. Well it not only made my hair stronger, but super shiny and healthy. And, it stopped falling out. I recommend this to anyone who wants their hair to get strong and healthy." —Letty Vega

    Price: $6

    11. A near-magical 7seconds detangler from UNITE that removes even the most stubborn of knots with just a couple of sprays. More than 4,000 reviewers swear that it really does get out alllll the tangles.

    the product being used by the reviewer

    Promising review: "I have very fine strands of hair but a lot of it (thick). My hair tangles so easily, especially after it gets wet. I have tried many detangler/leave-in-conditioners but all of them made my hair oily after using it or didn’t detangle my hair. This detangler is AMAZING! It really did work in seconds. I could easily brush through my hair after spraying this on it. And it smells absolutely incredible. I will definitely be buying this again!" —Alyssa

    Price: $25.08

    12. A set of TONYMOLY sheet masks for helping you achieve a luxurious at home spa night. It’s ten different sheet masks— each with unique purposes like brightening, hydrating, etc.— are easy to throw on while you're in the bath or watching Netflix.

    the mask set

    This set includes ten sheet masks in Red Wine, Pomegranate, Pumpkin, Lemon, Ginseng, Tea Tree, Rice, Orange, Lotus, and Makgeolli.

    Promising review: "I have super sensitive combination skin (dry patches/oily tzone) and I've quickly found out that this is basically the only mask I can handle. No weird burning sensation, no dry tight feeling, no harsh smells or flakiness afterwards..just a super soothing basic mask." —bohemianriot

    Price: $26 (available in twenty two varieties and three sizes)

    13. A bottle of the incredibly popular Bio-Oil that’s composed of vitamins A and E, chamomile, and lavender. It’s a game-changer when it comes to fading scars, soothing dry skin, and moisturizing hands which is why 70,000+ reviewers love it.

    Promising review: "I really like this stuff. I'm not sure how well it works on past stretch marks, but it works wonders on scars. I got bit by a dog last summer and nothing was working to get rid of the scar. I also had a scar from a scratch on my knee, as well as chicken pock scars, and scars from a wrist surgery. This oil seems to be fading them all! I put it on once a day after the shower (if that), and I've noticed the progress, even without photos. I also think that it helps to spread/lengthen the life of other lotions as well (given that it is an oil, if you put lotion on your legs, less will go longer than without the oil), so it helps you save money in the lotion department. First pictures are when I first got bit, second is when I was trying products to fade the mark, and last is now." —Seana

    Price: $17.97 (available in eight sizes)

    14. A set of Hero Cosmetics mighty patches because having a pimple patch that actually works is a necessity, especially with MASKNE. After you apply one of these patches on overnight, you'll wake up with your zit visibly shrunken in size and less inflamed — I can personally attest to this.


    Promising review: "I have been breaking out around my chin area and I think it’s because my face isn’t used to wearing a mask all the time. I’ve tried all kinds of face washes and it just would not budge!! Then, I came across these and gave it a shot and I LOVE THEM. I put them on under my mask or while I sleep and when I peel the patches off my skin just looks soo much better. Top pic is before bed, and the bottom pic is after waking up and taking them off. So very happy with this product and would definitely recommend!" —Luluvita Silva

    Price: $12.50

    15. An incredibly matte Maybelline superstar matte ink liquid lipstick because having a lipstick that always stays put (cc: wearing a mask) is crucial. Over 40,000 reviewers have given it their stamp of approval for being long-wearing and not overly drying.

    the reviewer wearing the lipstick

    Promising review: "I love this lipstick and the color! It feels moisturizing on my lips, I can add ChapStick, it doesn’t get all streaky and gummy, and it lasts forever. I was looking for a nude-ish color that didn’t make my lips look like ashy versions of themselves and this is it! Definitely recommend. Included a picture because nude colors tend to look a bit different on chocolate girls, so I wanted to give ya a gander at what this color looks like on this chocolate gal." —Queenofthehouse

    Price: $7.98 (available in forty five colors)

    16. An EOS shea lip balm to keep your lips soft and hydrated during these last few weeks of winter. This contains shea butter, coconut oil, jojoba oil, and beeswax, plus comes in several delicious scents — including vanilla mint.

    the lip balm

    Promising review: "Love this. Received one as a Christmas gift. Began using casually every day. After a couple of weeks, I noticed lipstick no longer bleeding into lines around my mouth. The lines are disappearing. Unexpected and pleasant side effect. Will continue to order and to use. This is a winner." —XYZ Lady

    Price: $2.99 (available in six flavors)

    17. A CeraVe hydrating facial cleanser that’ll help remove dirt and makeup from your face without leaving your skin dry like other cleansers — which is why 42,000+ reviewers absolutely adore it.

    the reviewers before and after

    Promising review: "I was kind of hesitant at first because the texture is like lotion, but don’t let it fool you! It’s such a great face wash! I have struggled with my acne for years and have tried a billion different products and none of them worked like this one. It took about a month of consistent use but it made my skin look almost flawless. I’m not wearing makeup in either picture." —Cassidy Cooper

    Price: $14.64 (available in two sizes)

    18. An Olaplex no 6 bond smoother that repairs, straightens, eliminates frizz, and hydrates all different hair types for up to 72 hours. It’s great for those of us (aka me!) who have color or chemically treated hair, plus it helps speed up blow-drying time in the morning.


    Promising review: "I love this product. I’ve been using it for three months so far. I’ve posted before and after pictures. It makes my curls looks full, bouncy, shiny and makes my hair soft. The only thing I wish Olaplex offered was a bigger bottle! This bottle lasts me about a month. Still a great product!" —soleen

    Price: $28

    19. A Differen acne spot treatment gel for when your other gentle treatments just aren’t cutting it. This one— with its efficacious formula made of Adapalene (an ingredient similar to retinoid that's suitable for everyday use)— will eliminate stubborn acne, halt breakouts in their track, and prevent new acne from returning to your cheeks, chin, and forehead.

    the reviewers progress throughout three and a half months using the gel

    Promising review: "Differin has worked wonders for my hormonal acne that I developed in my thirties. I have to say that it did take about 12 weeks to really show a difference. The picture that I’ve posted was over a span of three and a half months, with the most recent pictures from left to right starting from the top and earlier on pictures towards the bottom. Also, the breakouts got worse for me before they got better. It was at my worse ever at about 4–6 weeks in, but began getting better after that. Don’t be discouraged and stick it out to at least 12 weeks! My skin is the best I’ve seen it in a long time!!" —Amazon Customer

    Price: $15.03 (available in five sizes and two styles)

    20. A St. Tropez bronzing mousse that'll help you achieve a sun-kissed glow, minus the actual sun. I can attest to how it truly gives the perfect tan every single time — minimal effort required.

    Promising review: "It is a little pricey but if you consider how much it is for a spray tan it’s worth it. I would suggest taking a shower and shaving, exfoliating prior to applying the self tanner. Next, apply the self tanner while standing on a towel or in the shower just in case some drips off. I would apply it in front of a mirror to make sure you don’t miss any areas. The product comes out a green/brown tint and is a foamy/liquid consistency which can be off putting initially. But don’t be scared!! It will look amazing. It goes on super easily and evenly. My tan lasted about five days and then started to fade away. I have used this product several times already and absolutely love it!! I will never again get a spray tan." —CFS1985

    Price: $42

    21. A bottle of Pan Oxyl acne foaming wash that’s specifically intended to kill acne-causing bacteria while it lifts dirt (and other debris) from your pores due to it's formula made of Benzoyl Peroxide. It’ll revitalize your skin *and* prevent future breakouts and blemishes.

    the Reviewer's before and after.

    Promising review: "I’ve been using it for a little over three weeks now and it has cleared all my active pimples and prevented new ones from popping up. I still have acne scars that will take longer to clear, but so far so good! It will dry your face so I recommend using a hydrating night cream or lotion after use. I tried Proactive and Proactive MD and neither have worked as well as this product has in a shorter amount of time." —Krystal

    Price: $9.48 (available in two sizes)

    22. A set of oh-so-satisfying Bióre pore strips to remove blackheads, dirt, and other gunk from clogging your pores. By using their patented C-bond technology, the strips are able to lift the pore plug instead of just the surface level gunk—a.k.a it really gets a deep clean.

    the reviewers pore strip after usage.

    Promising review: "These deep cleansing pore strips are amazing! I warm up my face with hot water and leave areas for application wet, then apply the strips! Having an acne-prone skin this really removes all the blackheads!! I also take a face strip and cut it in half for chin and forehead." —kat12

    Price: $7.52 (available in four sizes)

    23. A Baby Foot original foot peel exfoliator that’s equally disgusting and satisfying at the same time. While it’s just a tad gross, the results are SO worth it — it peels an entire layer of dead skin off your foot.

    Promising review: "If you're like me and don't use lotion every day on your feet and get dry and cracked heels ... or deal with feet getting caused and looking not so pretty... and your embarrassed to go get a pedi... this product will leave you amazed! I've used this product several times and have had amazing results! Your feel will look and feel better than you could have imagined!" —Jessica W

    Price: $25

    24. A Maybelline baby skin pore eraser primer that glides over your complexion with a silky, airbrushed-appearing base to prolong your makeup *and* makes pores appear far less visible — aka, you'll look like an IRL Instagram filter.


    Promising review: "My favorite drug store primer!! A little goes a long way with this product!! THE BOTTLE DOES LAST ME A FEW MONTHS! Makes my face smooth and primed for my foundation!! Must have!!" —Shandelys

    Price: $5.38 (available in two sizes)

    25. An Elizabeth Mott Queen of Fill tinted brow gel that holds brows in place and distributes juuust the right amount of color to fill them in without being overbearing— i.e. you’ll achieve the best brows ever!

    a before and after of a reviewer using the product

    Promising review: "It's basically a tinted brow gel that fills and thickens the look of your brows. It's fast, easy and great for someone who doesn't want to fuss with a pencil, gel or powder. Plenty of product comes off the brush and I didn't need to re-dip to do my second brow. It's very long wearing, not crunchy feeling and looks very natural. The product is also buildable. As someone else said, I would use this product if you actually have brows, even if they're sparse like mine. I don't know if it would work if you don't have brow hair. It filled in all the little gaps in my brows seamlessly. I would think this would work for someone with a thin or thick brow shape. My hair is naturally medium brown (so are my brows) and I get a full head of light blonde highlights. The light-medium color worked out well." —Lee

    Price: $15 (available in five shades)

    26. A Stila Stay All Day waterproof liquid liner because sometimes— i.e. during a sad movie or work — you don’t want your perfectly-winged liner streaking down your face. Arguably, the best part is that while it can stay on through allll the tears, it removes seamlessly with just a swipe of micellar water.

    reviewer wearing the black eyeliner

    Promising review: "I never review anything on amazon but THIS. Oh wow. I wear eyeliner to work every day. Two things to know: 1. I work in a kitchen, so even when we have AC it's hot so I sweat a lot. 2. I have hooded eyes, so normally by the end of the night, my eyeliner has smudged into the heavier crease above my eyes. Not cute. But this didn't budge at all! It even lasted through my getting my nose pierced right before work and me bawling like a baby." —yeetmeintospace

    Price: $22 (available in nine colors and three styles)

    27. An amika Perk Up dry shampoo to help keep your day two blowout (or, let’s be honest three or four) extremely fresh. It’s delicious-smelling scent will ensure your hair smells good *and* it’ll add heaps of volume.

    before and after photo of model with visibly less greasy hair on the left

    Promising review: "Honestly, I've tried dry shampoos before and I always thought they were BS. My hair is fine and thin and no dry shampoo ever worked, but this one really does. My hair looks thicker and better now than it did when I washed it three days ago, and it smells nice, too. Expensive, but worth it. We'll see how long the bottle lasts me. That's my only concern now." —Jessalynn46657

    Price: $10+ (available in two sizes)

    28. A Coty Airspun loose face powder that’ll literally stay on through it all— including on oily-skinned folks—and leave your foundation or BB cream smooth and set into place. It’s just one of those products that we find ourselves going back to over and over again, and it’s more than 70,000 reviewers agree.

    Promising review: "Its perfect!!! It comes with so much product, and the puff it comes with is pretty handy. The application is smooth and is great for baking. My makeup came out flawless. I set my makeup with this and worked out right after. THERE WAS NO SEPARATION, NO CREASING. This powder blessed me. GOD BLESS." —andrea

    Price: $5.97 (available in six shades and in three different pack sizes)

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form