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    Vine Is Creating A New Breed Of Internet Superstar

    It turns out you can become famous six seconds at a time.

    This kerfuffle at the Smáralind shopping centre near Reykjavík, Iceland, last weekend isn't because One Direction are in town. It's because of two stars from Vine, the six-second video-blogging site.

    There was quite a turnout - far more than the duo were apparently expecting.

    Sorry about the chaos guys hopefully everyone is okay, never expected so many people to be there

    Nash

    @Nashgrier

    Sorry about the chaos guys hopefully everyone is okay, never expected so many people to be there

    / Via

    This is Jarre in action. His Vines mostly involve him singing, making loud noises on public transport and/or surprising people with declarations of love, but they commonly get more than 50,000 likes and shares, or re-vines.

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    Bizarrely, Jarre just appeared in a Vine promoting an MTV show.

    Somehow, Jarre has even managed to Vine from zero gravity.

    vine.co

    And from the set of Catfish. During a recording.

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    This is the more wholesome Grier doing his thing.

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    And here is Jarre and Grier together.

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    Vine is attracting the bored, mobile-obsessed teenagers and young people that made YouTube a phenomenon less than a decade ago.

    And while YouTube was, back then, a platform for people to view on PCs, Vine is by its very nature mobile-first, with web-profiles only going live this year (Instagram did the same last year).

    There is a lot of collaboration and sharing among Viners, sometimes between three or more of them.

    Nicholas Megalis turned this vine into a single, which reached the top 10 in Canada, Denmark, Ireland and number 1 in Sweden on iTunes.

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    20-year-old Jessi Smiles, aka Jessica Vazquez, whose relationship with fellow Viner Curtis LaPore is the stuff of Vine legend.

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    In this interview she admits that both she and Lepore have "management".

    She has very good comic timing.

    Several thousand people turned up to witness them meeting (and having a snog) in real life.

    View this video on YouTube

    youtube.com

    Lapore does some very sophisticated editing and cutting, raising the question of exactly how he does it with a smartphone. He's often very funny.

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    Although his dog, Buster Beans, often steals the show.

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    At the moment, Vine is dominated by Americans - but that could change if and when the UK gets its act together. And helpfully, there's a UK Vine meetup in Trafalgar Square in London on 1 February.

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    Then maybe we will be able to cause public disturbances at Icelandic shopping centres too.