Most British newspapers made the picture of 3-year-old Syrian boy Aylan Kurdi's dead body front page news on Thursday morning.
But it didn't take long for people to start comparing those front pages to papers' strident anti-immigration coverage in recent weeks.
Some pointed out that UK media normally covers immigration and asylum from the point of view of Western citizens and tourists.
This juxtaposition of newspapers covering the human tragedy and the "tide" of people travelling to Europe – in this same edition – jarred for some.
It was argued that newpapers' coverage even yesterday was different in tone from today.
People used social media to contrast The Sun's front page today with a highly controversial article from columnist Katie Hopkins in April that said migrants "are like cockroaches".
The article said: "NO, I don't care. Show me pictures of coffins, show me bodies floating in water, play violins and show me skinny people looking sad. I still don't care."
Hopkins was interviewed by police under caution, over allegations that the column was an incitement to racial hatred, but she was not arrested or charged.
Yesterday JK Rowling contrasted how the Daily Express covered the story of a homeless dog with its treatment of asylum-seekers and migrants.
Meanwhile, the images of dead children washed up on the shore appear to have helped shift the political stance of some papers.
Normally staunchly anti-immigration, The Sun used its leader column to call on the UK to take in genuine asylum seekers "if it is beyond doubt that they have fled for their lives".