What does tabloid news written by philosophers look like? Now we know. This is The Philosophers' Mail, the intellectual's version of the globe-straddling, flesh-flaunting, million-clicks-a-minute Mail Online.
Its top stories today range from soul-searching thoughts on the human condition...
To some waffle about why you should stop reading the news.
These are interesting section headers though.
Philosopher and popular author Alain de Botton is involved and sarcastically - one would hope - calls the site a competitor to Mail Online.
Some 161 million people around the world a month visit Mail Online. We're not sure the intellectual version is more entertaining than the real thing.
The whole this is run by the School of Life, a business which runs lectures and therapies and has a shop near Kings Cross in London.