After days of speculation, she's gone. But culture secretary Maria Miller was ordered to pay £5,800 and apologise, and duly did so. So why did she have to go? In short: bad PR.
Few would argue with this from former Daily Telegraph editor Tony Gallagher. So what went wrong?
1.Her apology was 31 seconds short.
2.It was a classic non-apology. As Bloomberg journalist Robert Hutton points out in this sneak peek from a forthcoming book, the non-apology has its own hidden meaning, which is "I'm not really sorry".
3.The Tories had no positive response and lost control of the story.
4.Miller and the Tories completely underestimated how pissed off the British voters still are over MPs' expenses.
5.By the time the fightback came, it was futile. Miller's parliamentary private secretary Mary Macleod MP went on to Sky News to defend her yesterday – only to face a Rottweiler-like Kay Burley.
6.She had become the story. George Osborne and David Cameron won't be happy that the Miller saga has bumped genuinely good news off the agenda today.