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Jerome Jarre Got Derek Zoolander To Star In One Of His Vines

Vine's biggest celebrity + Zoolander = this Vine.

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Ben Stiller was back playing Derek Zoolander yesterday at Paris Fashion Week when he grabbed the phone of social media star Jerome Jarre in the MIDDLE of a Vine:

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The Vine has the look of a carefully choreographed stunt to promote the launch of Zoolander 2 – on Facebook, Jarre included the #Zoolander2 hashtag, which is being used by film company Paramount.

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Jarre, 24, has become one of the leading stars of social media – and is a more savvy businessman than his wacky videos suggest.

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He is a co-founder of the digital talent agency GrapeStory, which manages several high-profile (and very young) social media stars and was instrumental in launching the career of Ben Phillips, the 22-year-old Welsh Viner who now makes videos full-time.

Jarre, who claims to have been homeless when he made his first 200 Vines, said he turned down a contract worth a million dollars from a New York advertising agency last year.

Like many Viners who rose to popularity in 2013/4 he now concentrates his efforts on Facebook, where his page has 1.7 million likes, and Snapchat.

Patrick Smith is a senior reporter for BuzzFeed News and is based in London.

Contact Patrick Smith at patrick.smith@buzzfeed.com.

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