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Everyone Is Confused By The Sad-Looking Orangutan In These Adverts

"We have frozen our energy prices. Here is a sad Orangutan."

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If you've been out and about recently you may have seen this wistful orangutan staring into the middle distance against a backdrop of a Scottish cottage or something.

“I like the ad but I feel it’s missing a giant wistful orangutan” #imaginethemeeting

Rhod@dreegsFollow

I like the ad but I feel its missing a giant wistful orangutan #imaginethemeeting

6:44 PM - 10 Oct 14ReplyRetweetFavorite

(Is the ape on holiday? Does it live there? Do apes visit cottages? Is this inside an ape daydream?)

Here is the same great ape contemplating its sadness while staring at a wind farm.

@jonmundy @psmith I like this version. "What says 'wind power?'" "I know - a looming orangutan."

Jill Lawless@JillLawlessFollow

@jonmundy @psmith I like this version. "What says 'wind power?'" "I know - a looming orangutan."

9:18 AM - 23 Oct 14ReplyRetweetFavorite

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Stranger still, the ape features against a backdrop of some kind of concert. Presumably one it didn't get tickets for.

Can someone explain this ad please? “Boss we need an image for the ticket offer outdoors” “Big ape?” “Genius.”

Patrick Smith@psmithFollow

Can someone explain this ad please?

Boss we need an image for the ticket offer outdoors

Big ape?

Genius.

8:01 AM - 23 Oct 14ReplyRetweetFavorite

Some people like the unexplained apes.

@psmith @Lindapalermo I welcome the inexplicable apes.

Pollygraph@Polly_GraphFollow

@psmith @Lindapalermo I welcome the inexplicable apes.

8:22 AM - 23 Oct 14ReplyRetweetFavorite

Others fear the apes may take over.

I hope that @SSE advert with the ape in it is the thing that causes the rise of the planet of the apes.

Igor Boggleflops@ncgukFollow

I hope that @SSE advert with the ape in it is the thing that causes the rise of the planet of the apes.

9:47 PM - 10 Oct 14ReplyRetweetFavorite

Some people thought the whole thing might be a mistake.

@psmith first time I saw it, I thought it was half of another add that hadn't been covered up properly

Emily Webber@ewebberFollow

@psmith first time I saw it, I thought it was half of another add that hadn't been covered up properly

8:06 AM - 23 Oct 14ReplyRetweetFavorite

Or a joke.

@McKuw When I first saw that on here I thought somebody had photoshopped the ape into the advert. For a laugh.

Super-Robot Forster@mithererFollow

@McKuw When I first saw that on here I thought somebody had photoshopped the ape into the advert. For a laugh.

12:07 PM - 15 Oct 14ReplyRetweetFavorite

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The ads are all over Ireland too and everyone there is just as perplexed.

What is the deal with these Airtricity ads? That orangutan looks like he biding his time until he murders us all.

Colm Doyle@colmisainmdomFollow

What is the deal with these Airtricity ads? That orangutan looks like he biding his time until he murders us all.

1:27 PM - 07 Oct 14ReplyRetweetFavorite

This is what the brand told us:

@psmith Hi, it's about looking at energy through fresh eyes and you can see our advert here: http://t.co/Opib4FcyI1. Thanks, Niki

SSE Energy@YourSSEFollow

@psmith Hi, it's about looking at energy through fresh eyes and you can see our advert here: http://t.co/Opib4FcyI1. Thanks, Niki

8:35 AM - 23 Oct 14ReplyRetweetFavorite

But if you didn't see the telly ad, it just looks surreal.

Genuinely surreal: "We have frozen our energy prices. Here is a sad orangutan."

ian leslie@mrianleslieFollow

Genuinely surreal: "We have frozen our energy prices. Here is a sad orangutan."

8:54 AM - 15 Oct 14ReplyRetweetFavorite

@psmith It's another example of using a core element from a TV spot that makes no sense out of context to make a crap poster...

Neil Bennett@NeilBennettFollow

@psmith It's another example of using a core element from a TV spot that makes no sense out of context to make a crap poster...

8:49 AM - 23 Oct 14ReplyRetweetFavorite

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Many are still confused.

@YourSSE I still can't see quite how the orangutang brings that to life but thanks for taking the time to engage Cc @psmith @NeilBennett

David Osborn@david_osbornFollow

@YourSSE I still can't see quite how the orangutang brings that to life but thanks for taking the time to engage Cc @psmith @NeilBennett

9:28 AM - 23 Oct 14ReplyRetweetFavorite

@david_osborn @YourSSE @psmith @NeilBennett I think someone at the ad agency has won a bet

Fred Stephens@fred_stephensFollow

@david_osborn @YourSSE @psmith @NeilBennett I think someone at the ad agency has won a bet

9:31 AM - 23 Oct 14ReplyRetweetFavorite

@david_osborn @psmith Maybe the orangutan turned up & demanded to be in the ad - and who's gonna argue with an angry orangutan

Neil Bennett@NeilBennettFollow

@david_osborn @psmith Maybe the orangutan turned up & demanded to be in the ad - and who's gonna argue with an angry orangutan

9:32 AM - 23 Oct 14ReplyRetweetFavorite

Maybe SSE is right – what if the future of advertising is pensive gibbons or depressed gorillas? They could be used for a variety of brands.

@jonmundy @psmith frankly I think the ape should be in all ads for everything. Perfume, cars, that Lovehoney one that comes on after ten...

Andy Oakes@andyoakesFollow

@jonmundy @psmith frankly I think the ape should be in all ads for everything. Perfume, cars, that Lovehoney one that comes on after ten...

9:22 AM - 23 Oct 14ReplyRetweetFavorite

The campaign was thought up by Adam & Eve/DDB, the agency that's been working with SSE since August 2013

The brooding ape campaign has print, cinema, outdoor, online and print elements. Even if people don't know what the ape thing is all about, at least people are seeing it.

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