Update — Apr. 26, 3.21 p.m BST: Here's Channel 4 News's Jon Snow interviewing Jon Snow from Game of Thrones.
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This is Jon Snow, the respected TV anchor, dressing up as Jon Snow from Game of Thrones.
Snow is celebrating 25 years in his role as Channel 4 News's lead presenter, a period in which he's become one of the best-known names in broadcast news.
He also looks pretty good with a sword.
Remember the words of the House of Channel 4 ...
Snow's cousin Dan Snow said last year that Jon was annoyed because "there's now a Jon Snow who's more famous than him".
Dan said Jon had become bemused that "Every time he goes on Twitter, the mentions are all about the Jon in Game of Thrones."
But he appears to have gotten over it.
Here's the full video.
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And tomorrow, the moment we've all been waiting for: TV news Jon Snow will meet the GoT Jon Snow IN THE FLESH.
Jon Snow meets Jon Snow #c4news 6.45pm tomorrow Saturday