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Sainsbury's Responded To A Customer On Twitter With An Endless Stream Of Fish Puns

We counted no fewer than fifty. Take a bow, Sainsbury's Twitter person.

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The customer, Marty Lawrence, threw the first fish pun.

'David' at Sainsbury's gamely replied.

Marty describes himself as a 'proud punslinger' in his Twitter bio, so another pun was only to be expected.

But who knew that Sainsbury's would take to fish punning like a fish to, well, you know?

Or that the puns would keep coming?

And coming.

This isn't the first brand/customer pun summit to hit Twitter, and some people assumed it was a PR stunt. Marty denies it, but we've yet to hear from 'David'.

Presumably because he's busy learning that porpoises aren't actually fish.

The whole exchange reads like a modern-day version of Brief Encounter.

If Brief Encounter was reimagined as a burgeoning fish pun-based internet consumer bromance.

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Starring Ethan Hawke as Marty, and Julie Delpy as all of Sainsbury's 500+ UK stores.

So well done, Marty and 'David'.

Consider this diem well and truly carped.

Can it with the fish puns now, though, yeah?

Can it like tuna.