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Free Advice from @BPGlobalPR
In the reality vs. perception department, someone with an unlikely microphone who actually gets it: "So what is the point of all this? The point is, FORGET YOUR BRAND. You don't own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that's up to the public, now isn't it? You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve!"
