Free Advice from @BPGlobalPR
In the reality vs. perception department, someone with an unlikely microphone who actually gets it: "So what is the point of all this? The point is, FORGET YOUR BRAND. You don't own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that's up to the public, now isn't it? You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve!"
Best TOS Ever
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As Seen On TV - a Tribute to Doing It Wrong
You know how necessity is supposed to be the mother of invention? Well, sometimes inventions are the mother of necessity, and those inventions are usually championed by late-night infomercials. Here are a few of the necessities those inventions have given birth to.