We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A 5-in-1 curling wand set with over 3,000 5-star ratings from reviewers obsessed with it! This set boasts an assortment of different-sized, switchable barrels for you to get the curls you've been craving, whether loose, beach waves, or bouncing ringlets!
The set includes a base with temperatures up to 410º F and five interchangeable ceramic barrels ranging from 0.35-inches wide to 1.25-inches wide. It also comes with a heat protective glove and two styling clips.
Promising review: "I couldn't be happier! The variety of interchangeable barrels gives me endless styling options, from tight curls to loose waves. The wand heats up quickly and maintains a consistent temperature, ensuring long-lasting curls without damaging my hair. The design makes it easy to handle, and the swivel cord adds extra convenience. Whether you're a styling pro or a beginner, this wand is a game-changer. It's versatile and efficient." —Faven P.
Get it from Amazon for $32.99+ (available in three colors).
2. Paula's Choice Skin-Perfecting liquid exfoliant to help you effortlessly "scrub" away dead skin cells and improve your skincare collection without all the mess of beads and sugar all over your hands. Like other exfoliators, this less-mess product will help you even your complexion, minimize the appearance of pores and bumps, and tackle redness and blackheads.
Over 67,000 shoppers loved this product enough to rate it ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ , and many consider this to be a "holy grail" beauty product.
Promising review: "I'm an adult male, and over the last year, I was trying to start a skincare routine. No matter what I tried, I would still get one or two small blemishes every week. Once I started using Paula's Choice BHA, within two weeks my skin improved dramatically. Within four weeks, I began not getting blemishes at all. It really depends on your skin type, but I find it to be very gentle. I began using it twice a day and never had any dryness at all. I continue to use it twice a day and always follow with Vanicream facial moisturizer. If you use too much, it will not absorb as well, but you can continue to rub it in and make it absorb. It does have an odd 'oily' feel if you use too much, but again, just rub it in." —Family Man
Get it from Amazon for $13+ (available in two sizes).
3. A box of dentist-recommended Crest whitening strips that only take 30 minutes of treatment each time, but with continued use can remove up to 20 years of stains from your teeth.
Each pack includes 30 minute treatments, and two hourlong treatments.
Former BuzzFeed editor Haley Zovickian uses these strips and here's her review: "Folks, these are not the gloppy whitening strips of your childhood that slid all around your mouth and had you spitting out globs of product every few minutes so you wouldn't swallow it. I know this because I grew up using those exact strips to treat my hereditarily naturally-kinda-yellow teeth. I eventually swore off whitening strips because they were so awful and uncomfortable. 10 years later, I decided to give at-home whitening another try since I now drink like a million cups of coffee a day, which obviously did nothing to help my yellow teeth lol. Long story short, I was FLOORED when I tried these strips. They may or may not be the best beauty development of the 21st century. These things stay put with literally zero gloppy residue, no spitting or readjusting required. They work so well, I'm almost resentful ~kids these days~ won't experience how absurd at-home whiteners used to be lol. Anyway, they're so comfortable that the 30 minutes or an hour you have them on zips by, so that by the time you're through, your teeth look whiter with virtually zero effort on your part. Can I nominate this for some sort of award??
"BTW: If your teeth feel sensitive while you're using the strips (mine did), just take a break for a few days before starting them again."
Get a 22-count pack from Amazon for $45.99.
4. Orrrr a teeth-whitening pen that'll start delivering results in just two weeks by simply painting a thin layer over your teeth every night! If whitening trays and strips seem like too much of a hassle, these travel-friendly pens are easy to use and effectively remove stains over time for a brighter, whiter smile!
Promising review: "These pens really work. I was skeptical before buying them, but then saw a difference after just one use. The best part is they even whitened the stubborn coffee stains I had between my teeth. I’ll keep using them. They are super easy to use and have no taste that I could discern. Really good product." —LCassie
Get a two-pack from Amazon for $14.97.
5. The Mario Badescu Facial Spray — it boasts over 47,000 5-star ratings thanks to its multifunction use that reviewers love! This moisturizing spray can be used to set makeup, refresh skin throughout the day, or even deliver a little hydration to your skin and hair!
Promising review: "I enjoy the refreshing, cooling sensation this gives when sprayed on the face; it gives a boost of hydration before my moisturizer, and also works well as a setting spray. But the best benefit I've gotten is from spraying it in my hair! My limp, thin, baby-fine hair has never looked better or felt stronger." —Laura B
Check out this BuzzFeeder's Mario Badescu Facial Spray deep dive for more info!
Get it from Amazon for $7+ (available in two sizes and various packs).
6. Bestselling Unseen Sunscreen by Supergoop! designed with a protective SPF 40 formula that reviewers say doesn't leave behind an ashy layer or sticky residue. Plus, its clear color makes it perfect for wearing underneath your makeup as a protective primer!
Since it's water-resistant, you should definitely pack it on your next beach vacation.
Promising reviews: "A total game changer! This has completely helped clear up my skin. I feel like other SPFs would've clog my pores and has a cast. This product is amazing! It has reduced my clogged pores, applies well with makeup, and leaves me glowy." —casandra21
"Game changer!! SO happy I took the plunge and purchased this! Lightweight and matte — the perfect sunscreen and primer solution for my oily combo skin. Does not pill when it comes into contact with my moisturizer, does not melt off my skin in the heat, and keeps everything together when I wear makeup. Definitely protects my skin because my scars have not darkened!" —jessyj07
Get the travel-size from Amazon for $18+ or Sephora for $22+ (available in three sizes).
7. A deep-conditioning hair mask by Briogeo that works on all hair types to help strengthen and repair hair that's been damaged from heat, excessive styling, or chemicals (and also prevent future breakage!).
The model in the before and after used this hair mask as well as other products in the Don't Despair, Repair! line, so definitely check out the whole collection. The model used: the Super Moisture Shampoo, the Deep Conditioning Mask, the Strengthening Treatment Oil, and the leave-in spray.
Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair, and it was awesome!" —mhopp
Get it from Briogeo for $39+ (available in three sizes) or from Amazon for $15+ (available in four sizes).
Briogeo is a Black woman-owned small business creating cruelty-free and mostly-vegan hair products.
8. A tube of the 4.6-starred Embryolisse Lait-Crème Concentré, which is the ultimate beauty multitasker because it can moisturize, nourish, soothe, and prime your skin for makeup all at once, so you can push the six different products you've been using to the side and start using just this one. Now, you can breeze through your skincare routine and still have a glowing complexion thanks to a nourishing blend of shea butter, aloe vera, beeswax, and soy proteins.
Promising review: "This is now a holy grail product for me. It will forever be in my skin care routine. It has taken me two and a half decades to find a moisturizer that matches my skin and the weather that I live in. I am a naturally semi-oily person and I live in humid Florida. I’ve been looking for a moisturizer that feels light, doesn’t leave a heavy film, wears well under make up, and leaves a semi glow. This is it! I started using this about a month ago, and I cannot tell you how many compliments I’ve been getting on my skin. It’s not the only thing I use on my skin, but it definitely has changed the way it appears during the daytime. I just have this fresh Dewey looked at all times. I love this I love this I love this! I can’t say enough times how much I love this." —Jenine spindola
Get it from Amazon for $16 (available in two sizes).
9. A jar of Lawless Forget The Filler overnight lip mask that'll help tackle dryness and dehydration for chapped lips thanks to a nourishing blend of shea butter, berry extract, and hyaluronic acid. This mask also smooths your skin and helps support natural collagen production for a plumper appearance, and more kissable lips!
Former BuzzFeed Shopping editor, Jasmin Sandal, used this product and here's what she had to say: "Team up harsh acne medication with fierce winds and you've got the perfect formula for lizard-like dryness. AKA what I'm currently dealing with — especially around my mouth. Enter: the Lawless Forget The Filler Overnight Lip Mask, which has been saving my chapped lips for the past few months. It's cooling, it's soothing. It's thick without feeling tacky. It's hydrating without feeling sticky. And I don't have to do a darn thing except liberally apply it each night and wake up with softer, fuller, less painful-feeling lips!"
Plus, this is vegan and cruelty-free!
Promising review: "As someone who is skeptical about overnight products like this, I was pleasantly shocked and surprised to see results the next morning after my first use! My lips not only felt hydrated and smooth, but definitely looked more plump (without that tingling sensation most plumping products provide which I don't like!)" —JuliaFromPhilly
Get it from Sephora for $21 (available in three shades and an untinted version).
Lawless Beauty is a woman-owned beauty brand that specializes in creating nontoxic makeup products with a wide range of pigments and coverage options.
10. A Krave Beauty matcha hemp cleanser just perfect for beauty buffs who want to enjoy a refreshed complexion morning or night. A vegan blend of matcha and hemp seed oil delivers a hydrating cleanse to kickoff your skincare routine.
Promising review: "I struggled with oily, acne-prone skin and a damaged barrier since I was a teenager. But I've been loyal to this cleanser and the oat moisturizer since they came out and y'all...it took some time, but my skin is finally, FINALLY, in the place I always wanted it to be. It has the perfect texture, amount of lather, and after-feel of any cleanser I've ever tried. Do your skin a favor and try this." —Monisa A.
Get it from Krave Beauty for $16.
Krave Beauty is a Korean woman-owned small biz that specializes in easy-to-use and stress-free skincare products,
11. A bottle of Bio-Oil with over 74,000 5-star ratings because of how effectively it helps fade scars, stretch marks, dark spots, and acne marks. Its moisturizing, multipurpose formula features rosemary, chamomile, and lavender oils, along with vitamins A and E, for a skin-soothing all-over oil.
Promising review: "AMAZING PRODUCT! I am amazed! I wash my face with Cetaphil gentle cleanser while in the shower, and immediately after getting out of the shower put BioOil on my skin. That is all I do. I do have a spot treatment from Neutrogena with 10% maximum-strength benzoyl peroxide for those SUPER STUBBORN pimples, but hardly use it since starting with BioOil. I will forever use this product and recommend when I can. I have olive-toned, freckled, medium to dry skin with oily nose and forehead, adult hormonal acne and hyperpigmentation. BioOil has given me a literal GLOW! I feel confident with my face again. I hardly leave reviews, but this product deserves it! Good luck on your healthy skin journey." —Amazon Customer
"Bio-Oil is the BEST skin product on the market. I use it twice a day, morning and before i go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes." –Amazon Customer
Get a 2-oz. bottle from Amazon for $8.92 (also available in 4.2 oz.).
12. Too Faced Born This Way concealer, so you can step out in confidence with a full-coverage look that doesn't feel heavy on your skin, thanks to a lightweight formula. Plus, it's a must-have versatile tool in your makeup arsenal that you can use for concealer, highlighter, contour, and even a quick touch-up!
And if you need more convincing on the versatility of this product, here's a TikTok where the creator demonstrates a five-minute makeup routine using it.
Promising review: "I am lazy when it comes to makeup. I don't wear a lot of makeup and hate foundation. I like products that require little effort. Not only does this concealer do an amazing job of coverage under my eyes and on my red cheeks, but also, a little goes a long way. For someone like me who doesn't wear a lot of makeup, a small amount provides an impressive amount of coverage." —snw17
Get it from Sephora or Ulta for $35 (available in 30 shades, and in a mini size for $16).
13. Cosrx Snail Mucin Power Essence — whoever thought about adopting a snail's skincare "secret" might actually be a genius? This top-rated serum helps hydrate and restore dry, dull skin on your face, leaving you with a moisturized, glowing complexion.
Promising review: "This is holy grail for me! It's unscented, which I love, and goes on so smooth. I'm a little backwards with my application being that after toner or exfoliation I put on a few drops of jojoba oil, and then the essence. I found that by doing this, the products absorb better. Since using this in combination with the Korean skin care method, my face has completely cleared up, with only the occasional zit. Honestly, it's my favorite product and soothes my skin, especially after exfoliating. Highly recommended!" —Anjelic
Get it from Amazon for $12.50.
14. Cult-favorite and best-selling Brazilian Bum Bum Cream, which has earned over 14,000 5-star ratings from reviewers who are obsessed with its moisturizing formula that's also infused with caffeine, guarana extract, and coconut oil for visibly firmer and smoother skin. Also, it smells really really good!
Promising review: "LOVE, LOVE IT! Whole body!!! Compliments from everyone of how well I smell, and I love the softness of how my skin feels. Please don’t change anything or discontinue. Love, love it!!!!" —Debra Darling
Get it from Amazon for $22.
15. Tower 28 ShineOn Lip Jelly, so you can enjoy all the perks of a glossy pout without any of the sticky finish, thanks to a jelly formula packed with a blend of nourishing oils to help soothe and protect your lips.
Here's a TikTok featuring the gloss along with other Tower28 products, and an unboxing and application of the XOXO glossy shade.
Promising reviews: "I’ve totally found my newest favorite gloss. XOXO is so pretty (and I know because I tried literally almost all of the glosses out there). I’ll repurchase till I die." —Madelyn H.
"Honestly so impressed with how amazing the ShineOn Milky Lip Jelly is! I saw someone recommend it, and loved it, but was hesitate at first. But since I've tried it, I have become OBSESSED (to the point I am going to get some for my sisters). So excited for a lip gloss that is actually non-sticky. :)" —Holly
Get it from Tower28 or Sephora for $16 (available in 12 shades and two finishes).
Tower 28 is an Asian- and woman-owned small business that specializes in creating beauty products that are vegan, cruelty-free, and created with non-toxic ingredients.
16. Gisou honey-infused hair oil if your hair has been begging for some TLC and your go-to products just aren't cutting it anymore. This product boasts coconut and almond oils that'll help condition, strengthen, and smooth your locks all while delivering a lustrous finish. Not to mention the honey, which helps keep your hair hydrated, so you can actually see *and* feel the results with each use!
When we say this hair oil works its magic on all hair types, we mean it. Just check out the reviews!
Promising reviews: "Worth the splurge! I have been using Moroccan Oil for many years, but decided to give this a try since I have heard such great things, and let me tell you — this lives up to the hype! Not only does this oil make your hair soft, smooth, and smell amazing, but the packaging is on point. Like any oil, a little goes a long way so this bottle will last for a while. Highly recommend trying this out!" —Kelseylynne1
"Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3A curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down nor greasy. Plus, the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie
"Thumbs up for fine, thin hair. I have fine, thin hair, and I really like this oil. I don’t use much, one drop is plenty for me... This is the first and only oil I’ve used that gives my hair beautiful SHINE without weighing it down, just soft, bouncy, shiny, healthy hair... I’ve tried tons of hair oils over the years, and this one is my favorite." —Lernzy
"Not so oily which helps a lot especially with my 4c hair. Smells really good...and improves shine for long hours." —oasare
Get it from Sephora for $87 (currently only available in the large size).
17. A cult-favorite facial serum that's earned over 91,000 5-star rave reviews. This multipurpose serum features hyaluronic acid and vitamin C for a powerhouse of a skincare product to help brighten your skin tone, reduce the appearance of wrinkles, and even soften skin.
Promising review: "This serum works wonders on my skin. I had slight hyperpigmentation on my face and I do have acne scars, my skin looked dull and lacked moisture, after I applied this serum everyday in the morning my skin looks so much better than before. My pigmentation is reduced, my skin looks fresh and moisturized. I am very happy with my purchase and I highly recommend this to buy." —Kavita
Get it from Amazon for $21.97+ (available in two sizes).
18. Colorfix — an award-winning, long-wearing liquid pigment that's so versatile you can use it practically anywhere (as foundation, blush, eyeshadow, or even lip color!) and for any occasion. It comes in an dozens of glossy, matte, metallic, nude, and high-shine shades!
This multifunctional beauty must-have was designed by a makeup artist to deliver an ultra-pigmented finish in glossy, matte, and metallic shades.
Promising reviews: "I am so in love with everything about these pigments! The possibilities are endless, and application is simple to pick up. Every makeup artist should own every shade. 10 out of 10 recommend. 👌🏽" —kreneerose
"Mega pigmented!! Using this as a blush, you need just the smallest amount. Like a dot! It packs a lot of pigment for a small amount. It blends out very nicely. I love the versatility of this, too. You can go bold or subtle on the edges, lips, or cheek!" —vivaladoc
Get it from Danessa Myricks Beauty (available in 50 shades and finishes) or Sephora for $20 (available in 46 shades and finishes, and the nude collection).
Danessa Myricks is a Black woman-owned small business that specializes in unique, premium-quality makeup and beauty products created by the founder, a professional makeup artist.
19. A Luna Mini 2 by FOREO if you want to take your skincare routine up a notch and stop washing your face with your hands. 🥲 This sonic cleanser will deliver a deep clean you thought you could only get from a professional and remove makeup, dirt, and excess oil in literally one minute.
BuzzFeed editor Maitland Quitmeyer tried this skincare gadget and loved how it made her skin clearer and smoother. She said, "It removes up to 99.5% of dirt and oil — and leaves your face free of ANY makeup residue. I wear a full face every day, and I am consistently amazed by the results of this tool." See her full FOREO Luna Mini 2 review.
Promising review: "I had a Clarisonic and never used it. It was cumbersome, too large to travel with, and I kept having to replace the brushes. I also felt that it was a little too harsh on my skin and I could only use it every other day. The Luna I am really loving. It's tiny, simple to use, clean and pack, and I've noticed a difference in the few weeks that I've been using it — my pores look smaller, my skin is clearer, and the tone on my skin is also improved. I would highly recommend." —NataliaF
Get it from Amazon for $99+ (available in five colors).
20. Essence's Lash Princess mascara, because who wants to deal with wearing falsies when you can get a more voluminous look with a few swipes? This cruelty-free mascara boasts a long-lasting, flake- and clump-free formula, so you can bat those lashes without any worries.
Promising review: "Love it, love it, love it!!! You really look like you have fake eyelashes on. This mascara is amazing! It's not thick and lumpy, and it glides on smoothly and precisely. You feel like you had a makeup artist do your eyes!!! It lasts all day — no touch-up required, no smearing, no clumping. I use soap and warm water to remove. I am 500% completely happy and satisfied!" —Very Satisfied!!
Get it from Amazon for $4.99.
And check out our full Essence Lash Princess Mascara review for more details.
21. Zombie face masks that'll definitely give you a fright in the mirror when you add this to your skincare routine. This tightening sheet mask helps reduce the appearance of pores, fine lines, and wrinkles in just 15 minutes!
Promising review: "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is smoother compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted LOL. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel
Get a pack of eight from Amazon for $18.96.
22. An SPF 50+ soft finish sun milk that offers sun protection that lasts, but can also withstand sweat and humidity, meaning you can wear it under makeup or to the most intense workout you've ever signed up for with zero worries.
The photos above show a reviewer before applying the sun milk, after application, and then wearing it underneath makeup!
Promising review: "This sunblock is hands down the best sunblock you will ever find. I'm 53 years old. I'm fighting wrinkles and pimples, and this does not make me break out. It leaves a soft matte finish. I use this as my primer as well. You just can't find a better sunscreen than this one. I urge you to buy it, you won't be disappointed." —Tammy
Get it from Amazon for $19.90.
23. The Dyson Airwrap — a splurge-worthy six-in-one hair tool that dries *and* styles your hair, so you don't have to worry about a countertop full of styling tools just to do your hair. You can smooth, brush, and curl all while blow drying at the same time! Not to mention, the salon-quality blowouts you'll achieve will practically pay for themselves, and all the compliments are your tip!
The Dyson Airwrap includes a smoothing dryer, a 1.2-inch Airwrap long barrel, a 1.6-inch Airwrap long barrel, a firm smoothing brush, a soft smoothing brush, and a round volumizing brush, along with the multi-styler base.
Promising reviews: "Best gift I’ve ever received! This is my first review on any product I have, which shows how much I LOVE it. It is so easy and QUICK to use. My hair looks flawless every single time (better than walking out of the salon). The shine and bounce is on another level, and my curls last up to three days, and that’s only because I have to wash my hair by that day." —riola5
"The best thing I've ever bought!! I worried this would be a regret purchase! I don't usually splurge on things like this... BUT I am so glad I did. Best purchase ever!" —BHCourt
"After looking at the Airwrap for over a year, I finally bought it. I have thick type 4b hair, and the firm brush attachment made blowing out my hair so easy. I noticed that my roots were still a little damp so I used the dryer attachment, and my roots were dry in no time. I am excited to try out the curling features on day old hair." —acm824
Get it from Sephora for $599.
24. Live Tinted Superhue Pigmentation Stick, which is designed to target and reduce the appearance of dark spots and hyperpigmentation with a skin-loving blend of hydrating niacinamide, exfoliating glycolic acid, and more. This serum stick applies to skin effortlessly, helping fade discoloration and leave you with a glowing, dewy complexion.
BTW, this product is cruelty-free and made with vegan ingredients!
Promising review: "I HAVE NEVER HAD A HOLY GRAIL PRODUCT. UNTIL NOW!! Literally SO effective. Tons of people have been complimenting my skin from my boyfriend (who doesn't always notice subtle changes) to my coworkers ONLINE VIA VIDEO! My skin literally looks visibly brighter and smoother. The only thing you have to be careful of is if you freshly wax or thread any part of your face. Wait a day or two to use the product in case you have sensitive skin to be safe!" —Ulta Customer
Get it from Ulta or Live Tinted for $34.
Live Tinted is a South-Asian woman-owned beauty brand which focuses on creating multitasking products for a diverse and inclusive audience. Check out their top-selling, color-correcting Huestick for example!
25. The cult-favorite Laneige lip sleeping mask — it's earned over 29,000 5-star ratings from customers who've transformed their dry, chapped lips by using this overnight balm. A hydrating blend of coconut oil, shea and murumuru seed butters helps soften lips, but there's also a glossy finish in case you ever want to wear it out!
BuzzFeed Shopping editor Maitland Quitmeyer uses this product, and here's what she has to say: I use this lip mask all the time! If I have severely dry lips, I'll reach for my Aquaphor lip repair (also a holy grail), but for everyday use, this mask is great — I even use it in the daytime, too! The shine is pretty enough for Zoom meetings, too!
Promising review: "BEST PURCHASE! I am pretty sure I have postpartum chapped/dry lips because of breastfeeding. I never had this issue of having to deal with chapped lips. I literally tried lip scrubs, chapsticks, Vaseline even, and nothing worked, but I am gonna be honest, the first time I used this product, I literally saw instant results overnight! I know I can be on a little pricy side, but if you want to get your chapped/dry lips taken care of, PLEASE buy this product; it’s HANDS DOWN THE BEST!!!" —Abdullah S.
Get it from Amazon for $24 (available in six colors/scents).
26. JVN Air Dry Cream if you want to fight frizz and flyaways without resorting to applying heat to your gorgeous locks. This magical solution goes onto wet hair for styling and delivers a soft-to-touch finish for any hair type!
It's designed for all hair types, and JVN has said it's especially great on frizzy, wavy, curly, or coily hair.
BuzzFeed Shopping editor Jenae Sitzes had this to say: "As someone who's never had the patience to blow dry their hair, I picked this air dry cream up after seeing its heat-free results in this TikTok and reading all the positive reviews (plus, ya know, I feel like I'd trust Jonathan Van Ness with my hair). For context, I have extremely thin, fine hair that is mostly pretty straight. This air-dry cream has a really nice, silky consistency and smells like the salon (IDK how else to describe it, but it's a pleasant smell), and it doesn't make my hair feel greasy or crunchy after I've worked this through it. It definitely helps cut down on frizz and makes my hair feel really silky and healthy, even into the next day. If you don't have any natural wave to your hair, this isn't going to create that (at least not in my experience), so it makes sense that it's recommended for the hair types mentioned above. But even if you have straight, fine hair, if you don't already have a good leave-in conditioner, I'd still recommend this cream for its smoothing, hydrating benefits. A little goes a long way, and the bottle has a lot of product in it!"
Promising review: "Smells amazing. This stuff is a nice-one step process for when you are feeling lazy or don’t wanna blow dry. Keeps my waves and tames the frizz." —mmkile
Get it from Sephora for $26.
27. Blume Daydreamer Cleanser — it boasts a plant-packed, creamy formula to help you start or finish your day with glowing, hydrated skin that feels soft as a baby's bottom.
BuzzFeed Shopping editor Heather Braga has tried this cleaner and has lots to say: "I've tried this cleanser and really liked it! I enjoyed the packaging and, honestly, the name of it. It looked super cute in my shower, but more importantly it really did leave my face feeling refreshed. I mainly used it at night to clean my face before bed and would absolutely buy it again."
Promising review: "This cleanser is an absolute dream — it helps calm the redness in my skin and makes my skin look so hydrated!! It also helps with some of my acne spots, too! Truly works wonders — will definitely be purchasing again!" —Alyssa R.
Get it from Blume for $20.
Blume is a woman- and POC-owned small business based in Vancouver that creates vegan and cruelty-free products.
28. A Laura Mercier tinted moisturizer for anyone who's favorite makeup look is a "no makeup" look. This lightweight moisturizer is designed with SPF 20 to deliver an even and matte complexion, all while helping protect your skin from the sun! Me-thinks, you should add it to your collection, stat.
According to the American Academy of Dermatology, SPF 30 and higher is recommended for sun protection, so you should still apply sunscreen with this product!
Promising review: "Game-changer. Omg. This product legit changed the makeup game for me. I was ready to give up on face makeup forever before I found this. It matches my skin tone perfectly, sinks into my skin well, and is undetectable even after hours of use!" —Nats20
Get it from Sephora for $53 (available in 20 shades and also in a mini size for $29).
29. A 3-in-1 treatment created to help even your skin tone (kojic acid), brighten your complexion (licorice root extract), and reduce the appearance of dark spots (azelaic acid). This top-rated product can be used as a daily cleanser, a face mask, or even an exfoliator!
Each jar includes the cleanser and a convenient exfoliating sponge to use.
Promising review: "Very easy to wash your face with and then tuck back into the little soap canister for tomorrow. I will order another one to travel with this. The pad it comes with feels like it really rubs the makeup off and exfoliates. I love how my skin feels after using this. Highly recommend." —Erin M
Get it from Amazon for $13.99+ (available in two sizes).
30. Youthforia's BYO Blush Oil, which is perfect for anyone sick of swatching blushes that end up too pigmented or not pigmented enough on their skin. This is designed to react with your skin's pH to deliver a customized color to your cheeks that's *Goldilocks's voice* juuuuuuuust right.
Check out a TikTok of the BYO Blush in action.
BuzzFeed Shopping senior writer Emma Lord says: "I tried this out myself, and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Promising review: "Obsessed with this blush and the natural flush it gives my cheeks. Super blendable and buildable and doesn't dry out my skin. Don't think I will ever go back to powder blush after trying this hydrating blush oil!!" —SQW
Get it from Amazon or Youthforia for $36.
Youthforia is an Asian woman-owned small business creating cruelty-free makeup products with renewable and environmentally-friendly ingredients. Plus, all of their products are perfectly fine to sleep in, if you happen to fall asleep after a night on the town!
31. Bolden Skincare's SPF 30 Brightening Moisturizer, so you can frolic in the sun whenever you want to and worry less about dark spots and sunburn. This multipurpose moisturizer protects your skin from UV damage and leaves you with a glowing complexion!
Like with most sunscreens, if you're going to be outside all day, you'll want to reapply every two hours. And if you're going to be sweating or swimming, you'll want a water-resistant sunscreen...which this is not!
Promising review: "I love this moisturizer. Being a dark-skin African American, often times sunscreen leaves a residue. This is the first sunscreen I've ever used that doesn't leave any weird discoloration, feels great on my skin, and it aids in reducing hyperpigmentation. I even have sensitive skin and haven't had any breakouts while using Bolden's sunscreen. A pump and a half is all I need for my face and neck. I highly recommend it and will be buying more for my family." —Missy D.
Get it from Amazon for $27.43.
Bolden is a Black-owned business specializing in skincare products, including acne treatments and cleansers, that'll help streamline your daily routine.
32. A lash-lifting kit for anyone sick of applying layers of mascara to achieve that perfect, voluminous look. This DIY kit helps you achieve salon-quality results without making the trip (or breaking the bank), so your lashes will look thicker and longer. No one will blame you if you end up flirting waaaaay more than usual just to bat your lashes around!
This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads.
Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither, and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions, but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again!" —Ryan
Get it from Amazon for $24.99.
33. The Skinergy Skin BHavior Resurfacing Essence, which boasts an acne-fighting formulaic blend of retinol, niacinamide, vitamin C, hyaluronic acid, and salicylic acid for results you can actually see. Use this treatment to help reduce the appearance of dark spots and blemishes, as well as preventing breakouts. Getting a glowing complexion without an expensive trip to the aesthetician? Yes please!
Promising review: "WOW! Not even prescription acne medication has been able to control my acne and scarring the way this has. In addition, my skin looks brighter and smoother and almost glows! HIGHLY recommend this product!" —Maurylyne
Get it from Skinergy Beauty for $54.99.
Skinergy Beauty is a Latine-owned small business that specializes in creating inclusive skincare and beauty products for all skin types.
34. A Bawdy butt mask because the booty deserves some TLC too! These sheet masks are designed with plant-based ingredients to help moisturize and tone your cheeks!
They're available in four varieties:
* Slap It (pictured; retexturing and detoxifying with caffeine)
* Squeeze It (brightening and rejuvenating with citrus)
* Shake It (firming and illuminating with marine algae)
* Bite It (hydrating and toning with plant-based collagen)
Promising reviews (for "Bite it"): "Oh my gosh. I’m obsessed. Bought this on a whim because I love face masks. My butt has never felt so good." —khensler1913
"I was skeptical about this, butt it really works!! My tushy was firmer and softer after using these for 10 mins! Highly recommend to anyone who wants a juicy booty!" —Suz
Get them from Amazon for $9.99 each.
The reviews used in this post have been edited for length and clarity.