This is G-Eazy. He's a 25-year-old rapper and producer from Oakland, Calif., and he's shaping up to become a serious success story.
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His wide-eyed, James Dean look will carry him into the mainstream easily, but he's not exactly a squeaky clean guy.
G-Eazy's been releasing stuff since 2007, making his name outside the major label system. His new album, called These Things Happen, is dropping on June 23.
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It's up for preorder now, though.
Check out the album's irresistible first single, "Far Alone." It's a love letter to the Bay Area that fills new folks in on G-Eazy's come up.
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The slapping, summer beat is by slept-on talent Jay Ant. And Bay Area legend E-40 supports G-Eazy on a new version of "Far Alone" that's making the rounds on radio.
The album's next single is the shit-talking, compulsively replayable "I Mean It."
The song's already racked a million plays on Spotify.
The "I Mean It" video is debuting today on BuzzFeed. In it, G-Eazy plays an Anchorman-style news guy.
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Dude's usually got a serious, black-and-white aesthetic. So this video's a new, comedic turn.
G-Eazy
He gives a raw nightly report:
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"If I ever said I'm never scared / Just know I mean it / If I ever said I fucked your bitch / Just know I mean it."
And charms the ladies.
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He interviews himself:
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And gets props from barbers:
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And causes other dudes relationship trouble. Y'know, as he does.
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"You really think she stay true? I doubt it / 'Cause I'm fucking your girlfriend, and there's nothing you can do about it."
Oy.
Watch the full "I Mean It" video:
Go get em, kid.
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