31 Reviewer-Loved Beauty Products From Target You’ll Probably Wish You’d Bought Years Ago
Unbeatable beauty items that are *also* budget friendly.
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.
Bliss Bright Idea Vitamin C + Tri-Peptide Moisturizer is what dewy dreams are made of! This clinical-grade vitamin C moisturizer delivers intense hydration to boost brightness and elasticity in ONE use for bright, bouncy skin!
Promising review: "Wow, I have tried high-end vitamin C skin care and this is compares just as well at a fraction of the cost! Will definitely be purchasing again." — Target Reviewer
Pacifica Eye Bright Under-eye Vitamin C Patches are the ideal way to fake a full night's rest in minutes. Boost your brightness and hydrate your skin for a refreshed look and feel!
The patches are suitable for all skin types and formulated with vitamin C, sea kelp, and biocellulose extract.
Promising review: "I have noticed the skin under my eyes looking dull and lifeless lately due to cold weather and dry skin. Used these for about 20 minutes this morning and instantly noticed brighter and less puffy under-eyes." — Target Reviewer
W3LL People Bio Tint Moisturizer with SPF 30 corrects imperfections while also providing super sun protection. Moisturize skin with a tinted satin finish for the perfect no-makeup makeup look!
Promising review: "Covers dark circles under my eyes like a boss!! I'm a teacher during COVID, so my exhaustion is through the roof! But I look more refreshed all day long with this concealer! I love it!!" — Target Reviewer
Price: $29.99 (available in three shades)
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer is as chic as it is functional. This slick, dual-ended tube boosts lash length, volume, and definition for absolutely striking eyes!
Promising review: "Hands-down the best mascara I have ever used and I have used a TON! For me it’s my holy grail mascara! I don’t see how anyone could be disappointed in this one." — Target Reviewer Price: $16.99
Essie Gel Couture Top Coat helps you take your at-home manicure to the next level. This clear long-wear top coat gives you a gel-like finish and is easily removed like normal nail polish!
Promising review: "This has been a game-changer for my at-home manicures. My nail polish used to get dull-colored and start chipping in one day. With this top coat, it has been remaining shiny and impeccable for longer." — Target Reviewer
Tanologist's Drop Sunless Tanning Treatment is a flexible formula that gives you that perfect sun-kissed glow without the sun burn! Apply anywhere between two to 12 drops to customize your glow.
Promising review: "I have fair skin and the medium works perfectly for me! I use about three drops with moisturizer on my face every four to five days and this product gives me a very natural-looking tan. While only using it on my face, one bottle has lasted for well over a year now. Definitely recommend for quality and price!" — Target Reviewer
Price: $19.99 (available in three shades)
Bondi Sands' Self-Tanning Foam is another great way to get that full-body beach bronze without ever leaving the couch. Pro tip: use a tanning mitt for a flawless finish and no orange hands!
Promising review: "This product has worked great for me. It goes on very easily and does not leave me orange. I would definitely recommend this product!" — Target Reviewer
Olay Regenerist Retinol 24 Night Moisturizer improves fine lines, firms skin, eliminates dark spots, and smooths out your complexion. It's literally everything your skin needs in one jar!
Promising review: "I purchased the sample trial kit to see if I would like the product. I can’t rave about this product enough. After a few days the dark spots under my eyes vanished and my overall skin is smoother and has a better complexion. I have used Olay products for years and honestly can say a lot of them do not work. This product is a miracle cream for me and I will be purchasing again!" — Target Reviewer
Maybelline Lash Sensational Sky High Mascara delivers full volume with limitless length. The flexible wand bends to cover from root to tip, so you can bat your lashes all day log!
Promising review: "This mascara is a miracle worker! Few coats and my lashes look luscious and long! Highly recommend this product!" — Target Reviewer
Price: $8.99 (available in four shades)
Bliss Drench & Quench Cream-To-Water Hydrator is supercharged with four types of hyaluronic acid to surge skin with intense, yet weightless all-day hydration. Its unique formula transforms into water on contact to increase moisture levels within minutes! It also comes in a dry skin formula that is colorant and fragrance free. I mean, what a thirst trap!
Promising review: "I absolutely love this moisturizer! I struggle with hormonal acne on my cheeks and get dry patches of skin near my nose. This moisturizer does not leave me feeling greasy and clears those dry patches right up. Combined with other bliss products, I’ve noticed quite an improvement in my skin. I also love that it’s cruelty-free!" — Target Reviewer
Price: $5.99 (also available in 1.07oz, and a dry skin formula)
Promising review: "I don't think I'll ever use any other kind of body sponge after using this one. Its mildly exfoliating meaning that it rough enough to exfoliate but not so much that it irritating. The hook is nice as you can hang it to dry." — Target Reviewer
e.l.f.'s Monochromatic Multi Stick is the all-in-one makeup product that you need. The lightweight, blendable formula works as an eyeshadow, lipstick, and blush, so you can literally do a full face of makeup with one product!
Promising review: "Offers a good amount of product in one swipe. Easy to blend with damp beauty blender. Love that they noted list of ingredients that aren’t in the product!" — Target Reviewer
Price: $4 (available in seven shades)
Wet n Wild's Powder Brush is the ideal beauty tool for flawless application every time. Plus, the ergonomic handle is designed to fit perfectly in your hand.
Wet N Wild
Promising review: "An amazing powder brush that doesn't shed, unlike other inexpensive brushes. It's very soft and picks up the right amount of product." — Target Reviewer
Hero Cosmetics Mighty Acne Patch Duo is proof that not all heroes wear capes. Banish blemishes overnight with this acne-fighting sticker for seriously flawless skin!
The patches use medical-grade hydrocolloid (a gel that absorbs pus) to suck the gunk out of your whiteheads.
Promising review: "Completely worth the hype! Cuts zit time in half! And the fact that you can see them working, is so satisfying! Bought these for my teenage sister as well and she loves them!" — Target Reviewer
Revlon ColorStay Satin Ink Liquid Lipstick will elevate your WFH video calls with a show-stopping pop of color. Plus the long-lasting lip color feels as good as it looks!
Promising review: "Although there is a slight transfer of color, the color itself last on your lips all day. It also feels less drying than a two step long wear lip product. It is heavily pigmented with a glossy look."— Target Reviewer
Price: $8.99 (available in twenty-one shades)
Maybelline Fit Me Matte Foundation is the ideal affordable, full coverage foundation for those with "normal" to oily skin. The micro-powder blur pores and control shines, plus it comes a wide range of shades, so you can find your perfect match!
Promising review: "The balanced matte finish of this foundation is ideal for my combination skin. It blurs over my pores instead of settling into them. I love its natural-looking light-to-medium coverage."— Target Reviewer
Price: $8.49 (available in 38 shades)
SGX NYC Curl Power Nourishing Curl Cream perks up thirsty curls to give them perfect bounce and shine. Style hair while it's damp or dry for supreme curl definition all day long!
PS: The formula is sulfate, silcone, and paraben free.
Promising review: "I’ve tried so many hair products for curly hair and this one is definitely a keeper. It defines my curls without weighing them down and keeps my hair soft and frizz-free throughout the day. The fragrance isn’t too strong either."— Target Reviewer
Bliss Bright Idea Vitamin C + Tri-Peptide Serum is a game-changing clinical-grade vitamin C that won't break the bank! This super-serum visibly brightens and firms skin while diminishing the look of dark spots for revived, radiant skin!
Promising review: "Love this serum! I use it everyday before putting my makeup on. This product has brightened my skin, and helped my face to look fresh and clean. Highly recommend. It also lasts FOREVER. And a little pump goes a long way. I also enjoy the slight citrus scent to it. I have sensitive skin and have had zero issue with this product!"— Target Reviewer
Wet n Wild's Makeup Sponge Applicator blends so well, it gives you a professional-looking finish. It provides a streak-free, effortless application with a unique hydrophilic material that lessens product waste. Just wet your sponge and go wild!
Promising review: "I was not expecting this sponge to be so good! They are not too dense nor too porous, so they redistribute your foundation very efficiently. With these, you don't waste foundation like with other sponges. Also very bouncy and makeup washes out of them easily."— Target Reviewer
No7 Restore & Renew Face & Neck Night Cream works overnight to smooth and plump skin. After four weeks, it erases fine lines and gets skin glowing. Talk about getting your beauty rest!
Promising review: "Have tried many different night time creams. This one is the best for half the price than the over the counter one I use to buy. Not greasy. Very silky. Will continue to buy."— Target Reviewer
Que Bella Professional Detoxifying Peel Off Face Mask removes stubborn blackheads and impurities from your skin. Purify your complexion and see the results peel right off your face!
Promising review: "I wanted a peel that felt like it was actually peeling and this fits the bill. Super affordable compared to other brands that are a clean brand. I would say it works well but avoid eyebrows."— Target Reviewer
SLMD Skincare's Acne System Kit is a complete acne-fighting routine that does everything you need to treat and prevent acne. Plus, it's from Sandra Lee MD aka Dr. Pimple Popper. If you're going to trust anyone with your skin, let it be Dr. Pimple Popper!
What's included: Salicylic acid cleanser, benzoyl peroxide lotion, retinol serum, and facial moisturizer. Promising review: "After about 4 weeks of use my skin looks the best it has been in years! My pores are smaller, my skin is less oily, my skin tone is looking better, my blackheads are disappearing, and my acne is lessening. I still occasionally get a big one, but have noticed it goes away quicker."— Target Reviewer
Neutrogena Bright Boost Illuminating Serum improves your skin's tone, texture, and clarity. It also gently exfoliates and resurfaces for soft, smooth, and radiant skin!
Promising review: "I am almost 60 and I had a very dark spot on my cheek area and it has almost gone away. I am extremely pleased with the results. My face is much softer, smoother, bright and pinkish. I love the smell, a light and floral scent. The serum is light and creamy. I first use the scrub, then the serum and then the gel as all directed and I love them all. I have not used the moisturizer. I bought some for my mother who is 80 and she loves them too."— Target Reviewer
Honest Beauty Get It Together Eyeshadow Palette has all the shades one needs to seamlessly transition from day to night. It also has a versatile mix of mattes, shimmers, and satins, making it a go-to palette in your makeup bag!
Promising review: "I love this palette. The colors are so lovely. The makeup goes on smoothly, stays put and doesn't crease. And, if you need one more reason, it has a built in mirror. No matter your skin tone or makeup expertise, this is a great, easy to use eye shadow palette. Definitely worth the price, in my opinion."— Target Reviewer
Bliss Clear Genius Clarifying Toner + Serum combines the benefits of a toner and a serum to deliver next-level skin clarity without irritation or over-drying. Get clear, calm skin in 14 days!
Promising review: "Love this product! I have always struggled with acne and have never found a product that consistently keeps my skin clear. I use it in the morning and at night and my acne has already gone down and my scars are fading. Love it!"— Target Reviewer
Spa Sciences MIO Microdermabrasion & Pore Extraction Skin Resurfacing System rejuvenates and resurfaces skin for a soft, smooth complexion. The skin-clearing devices unclogs pores, reduces fine lines and wrinkles, and improves the appearance of dry patches and sun spots. Go ahead, give treat yourself to an at-home spa day!
Promising review: "Words cannot describe how happy I am that I got the Mio. It has completely changed my life. I had such bad acne, I tried everything and nothing worked. I wasn’t sure at first if this was going to help but I thought why not? It was the best decision I have ever made. My acne cleared up after one week of using it! I am obsessed and I cannot wait to get more products." — Target Reviewer
Price: $29.49 (available in three colors)
Essie Expressie Quick-Dry Nail Polish is the perfect polish when you're in a rush. The quick-dry formula dries in a minute and the angled brush allows for easy application with both hands!
Promising review: "My new favorite mail polish! It dries well and doesn’t chip as fast as another fast drying brand I’ve used for years. I’m definitely buying more. And the brush shape is good. Please make more colors!!"— Target Reviewer
Price: $8.99 (available in 40 shades)
Milani Baked Blush provides a natural-looking flush with a touch of shimmer to highlight cheekbones. It's a pinch of perfection for rosy cheeks!
Promising review: "Love this blush! The color online appears a lot more bright than in person. Def a must in my make up routine now! Also, the price is great. Thumbs-up."— Target Reviewer
Price: $9.49 (available in six shades)
NYX Bare With Me Hydrating Jelly Primer is a water-based gel primer that hydrates and softens the appearance of pores. It provides up to eight hours of hydration so you'll have a smooth makeup application and an all-day dewy glow!
Promising review: "I never would have guessed that this primer was a drug store brand. It is so different than any I have used before — from the low-end to the high-end brands. It is a generous size, so don't let the price fool you. It is reminiscent of a silicone primer, but in jar form. It is like a non-sticky jelly formula. I like it more than Smashbox's primer, and it is more more affordable. The jar is a gorgeous pink that is vanity-worthy. It applies like a dream, nice and smooth, and it melts into the skin quickly and easily."— Target Reviewer
Sonia Kashuk's Latex-Free Makeup Blender Sponge easily buffs and blends in makeup for a smooth, flawless finish. Plus, the marble design is a chic addition to any makeup bag!
Promising review: "These have been my favorite sponges for a while. The shape can’t be beat. I love the size, they make face makeup apply so quick with the large flat side. They also don’t soak up a lot of product. I clean mine with an oil cleanser and I still have the first ones I ever bought and they look good as new."— Target Reviewer
Price: $7 (comes in a pack of two)
Honest Beauty Makeup Remover Wipes are the best way to end the day. They lift away dirt, oil, and makeup for a seriously fresh face without over-drying your skin. Plus, they're great for all skin types — even sensitive!
Promising review: "The only wipes I use! I have super sensitive skin and have been using these wipes for two years now I’d say. They do not irritate my skin at all. Must buy if you have sensitive skin!"— Target Reviewer
Price: $6.99 Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more. What's your favorite product? Need A Shopping Buddy?
Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!