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17 Eco-Conscious Brands Making A Difference And The Celebrities That Are Behind Them

From makeup to clothing, these celebs are making a positive impact on the planet.

1. To start, Jessica Alba founded The Honest Company in 2012 following the birth of her first child, Honor. Alba initially launched the company with 17 products and has since expanded to offer sustainable makeup, baby care products, and more.

Jessica Alba speaking at an event

2. Gina Rodriguez is one of the co-founders of Naja, an environmentally-friendly lingerie line geared for women.

Gina Rodriguez on the red carpet

3. Gwyneth Paltrow initially launched Goop over a decade ago as a weekly newsletter that started in her kitchen. Described as "a modern lifestyle brand," you can find everything from sustainable beauty products to eco-friendly home tips on the site.

Gwyneth Paltrow speaking at an event

4. In September 2017, Rihanna introduced Fenty Beauty to the world. It has since become a household name for makeup lovers offering a collection of cruelty-free skincare and earth-conscious packaging.

Rihanna on the red carpet

5. While Kat Von D was already known for her cruelty-free cosmetics, she went on to debut a 100% vegan shoe line in November 2019.

Kat Von D on the red carpet

6. Woody Harrelson served as co-founder of Step Forward Paper, a company offering paper products made up of 80% wheat straw waste and 20% FSC® certified wood fiber.

Woody Harrelson on the red carpet

7. Drew Barrymore is the name behind cruelty-free makeup line FLOWER Beauty, offering a best-selling collection of eyes, face, and lip essentials.

Drew Barrymore visiting Broadway

8. Nikki Reed is the mastermind behind the sustainable jewelry brand, BaYou with Love, home to handcrafted pieces made from recycled gold and consciously-sourced stones.

Nikki Reed at an event

9. Motivated by kindness and inclusivity, Lady Gaga's Haus Labs prides itself on creating clean, cruelty-free, and vegan products from the formulation to the packaging.

Lady Gaga at Sephora

10. Co-founded in 2013 by Kate Hudson, Fabletics carries an array of activewear crafted from upcycled and recycled materials.

Kate Hudson on the red carpet

11. Rosario Dawson teamed up with Abrima Erwiah to launch an African-inspired fashion brand, Studio 189. They work closely with artisans specializing in traditional techniques like plant-based dye indigo and kente weaving.

Rosario Dawson at NYFW

12. Rooney Mara is one of three partners behind HIRAETH, a women's ready-to-wear line that's leather, fur, wool, and silk-free.

Rooney Mara on the red carpet

13. In 2020, Selena Gomez made her mark in the makeup world with the launch of her vegan and cruelty-free label, Rare Beauty.

Selena Gomez launching Rare Beauty lipsticks

14. Pharrell Williams made the move to reduce waste in our oceans when he joined as creative director for Bionic Yarn, a company focused on crafting textiles and polymers using coastal and marine plastic.

Pharrell Williams at Paris Fashion Week

15. In 2009, supermodel Miranda Kerr founded and launched KORA Organics in Australia. The skincare line has since expanded globally and offers everything from moisturizers to serums.

Miranda Kerr at an event

16. Millie Bobby Brown took her own experience from sitting in makeup chairs to launch her beauty brand, Florence by Mills. With a mission to use clean ingredients, you can find everything from skincare to makeup products.

Millie Bobby Brown at the premiere of Stranger Things Season 4

17. And finally, Stella McCartney is best-known for her sustainable approach to fashion, never using leather, feathers, or fur in any of her designs.

Stella McCartney at an event

Who else would you add to this list? Share your celeb pick in the comments!