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These Filmmakers Traveled To The Israeli Factory That Scarlett Johansson Was Ridiculed For Endorsing

And what they found was not at all what they expected.

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"SodaStream was no longer about homemade seltzer. It was about the Israeli occupation of the West Bank, the plight of the Palestinians, and even the right of the Jewish state to exist at all," according to The Verge.

So Stateless Media traveled to the Israeli factory to find out what all the fuss was about. And what they found surprised them. "It was not political but internal, and it was hidden, complex, sad -- poignant," they said.