Snapchat unveiled a new animated filter, or "lens", allowing users to share a "vote Liberal" message to their friends.
The Liberal party just stepped up the Snapchat filter game to a whole new level.
The filter then displays a banner that exclaims "A PLAN THAT WORKS".
But many people aren't too happy with the plan.
Cringe things: - Greens guy saying "corrupt af" - Liberal party snapchat filter - #auspol in general
And the takes have been totes savage.
So. The Liberal Party has a Snapchat filter. I'm guessing made by someone who still says "totes". #ausvotes
Some see it as an effort to appeal to younger voters.
how to get down with the fellow kids 101 by the liberal party of australia: make a snapchat filter.....
While parties in the US and Australia have both dabbled in political geofilters, this is the first time a lens has been politicised.
"How could a Liberal party snapchat filter go wrong" asked the liberal party who literally never get the youth vote
But... it might not have the effect the Liberals are looking for
Dw I fixed the liberal snapchat filter #ausvotes #PutTheLiberalsLast
oh my god I love this
Although, who knows, it may surprise everyone.
@matwhi I caught the moment I discovered it
Like REALLY surprise everyone.
THIS IS HUGE. SNAPCHAT SAYS VOTE LIBERAL. #ausvotes @billshortenmp !?!? @workmanalice
Long live the future of voting: Snapchat filters!
weird that due to snapchat filters australia has now elected a flower-crowned princess with impeccable skin to high office