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    Grocery Stores In Canada Are Selling Ugly Produce At Discounted Prices To Spread Awareness About Food Waste

    Attractive fruit have had it too good for too long.

    It’s no surprise that Canada, like any other first world country, has a history of wasting a ton of food annually.

    And a large portion of this food is comprised of fresh produce that is either “misshapen”, “blemished”, or “undersized”.

    To spread awareness about these heaps of wasted food, Loblaw-owned grocery stores (Loblaws, Real Canadian Superstore, No Frills) in Ontario and Quebec launched its “Naturally Imperfect” brand of produce.

    Then the imperfect fruits and vegetables are sold up to 30% off the regular price of their normal-shaped counterparts.

    Take a look at some of the adorable, slightly mutated fruits and veggies you could find in grocery store near you!

    This butterfly strawberry:

    Should misshapen produce be thrown out or celebrated? http://t.co/sRLBoGCDln

    This unimpressed eggplant:

    “@FoodEmbassy_: Face it, this would make a tasty Baba Ganoush! ” Cutest #uglyfruit ever!

    This loving family of carrots:

    “@UglyFruitAndVeg: LOVE AND CARROTS: http://t.co/8J3ykiFWDN #UglyIsBeautiful #UglyIsTasty ” #wonkyveg

    This tomato that will prove to be a dilemma for vegans everywhere:

    Not all misshapen fruit and veg are 'ugly'! Just take a look at this bunny tomato!

    The strawberry that approved of your healthy choices:

    CHECK US OUT ON Tumblr now at UglyFruitAndVeg! Please RT! @feedbackorg @Feeding5k @Food_Tank @NPRFood @mgodoyh

    The tomato that just wants to be accepted for its uniqueness:

    Friday's Favorite - THE TOMATO DUCKIE TRIES TO BLEND IN #UglyVegProblems #TinyTomato #VeggieDuckie

    Bottom line: Looks don't matter. Ugly fruit taste just as great as boring, perfect fruit.