It’s no surprise that Canada, like any other first world country, has a history of wasting a ton of food annually.
And a large portion of this food is comprised of fresh produce that is either “misshapen”, “blemished”, or “undersized”.
To spread awareness about these heaps of wasted food, Loblaw-owned grocery stores (Loblaws, Real Canadian Superstore, No Frills) in Ontario and Quebec launched its “Naturally Imperfect” brand of produce.
Then the imperfect fruits and vegetables are sold up to 30% off the regular price of their normal-shaped counterparts.
Take a look at some of the adorable, slightly mutated fruits and veggies you could find in grocery store near you!
This butterfly strawberry:
This unimpressed eggplant:
This loving family of carrots:
This tomato that will prove to be a dilemma for vegans everywhere:
The strawberry that approved of your healthy choices:
The tomato that just wants to be accepted for its uniqueness:
Bottom line: Looks don't matter. Ugly fruit taste just as great as boring, perfect fruit.
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