At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team’s data analysis of 4 million young adults.
Each group is largely defined by its reaction to three major forces: the economy, globalization and social media. Those, combined with an array of other experiences and lifestyle choices, have led to the emergence of these 12 millennial groups:
Maamzies + Buzzfeed: Our meta love affair.
I don’t think you’ll ever be ready for this jelly