This is the giant 22 metre toad that arrived in Beijing last week, following a "giant-inflatable animals" craze starting with the giant inflatable duck in Hong Kong last year.
Chinese internet users quickly rounded on the toad, photoshopping the amphibian with a pair of glasses to look like former Chinese President Jiang Zemin.
This is former Chinese President Jiang Zemin.
Do you see the likeness?
According to reports, Chinese state media has begun deleting all local reports of the massive toad due to concerns the former Communist leader is being mocked.
There have also been reports that Chinese media have been shutting down online speculation of Mr Jiang's death over the years.
And it's not the first time Chinese internet regulators have scrubbed online photos of cute inflatable animals. Last year this photoshopped image of the infamous "Tank Man" were deleted on the anniversary of Tiananmen Square protests.