On Sunday, The Sunday Telegraph published a story claiming the Turnbull government costed a budget policy which would cut pensions. Obviously it was seized upon by Labor.
Turnbull fired up on Twitter over the story, with not one, but four tweets.
He assured aged pensioners the measure would NOT be in the budget.
Then had a go at the journalist Annika Smethurst who wrote the report.
Then finished with a dig at Bill Shorten.
People thought the new strategy was very familiar.
It might have something to do with the fact Turnbull hired a new, more aggressive social media adviser last month.
But Sky News political journalist Samantha Maiden then posted the leaked documents online, proving the original story was correct.
Social services minister Christian Porter released a statement, suggesting the idea was put forward by the department but immediately rejected by the government.
"Such a proposal would not be fair to pensioners and any such measure will NOT be in the budget," Porter said.
So as Donald Trump would say...
Mark Di Stefano is a media and politics reporter for BuzzFeed News and is based in London.
Contact Mark Di Stefano at email@example.com.
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