Meet Sydney writer JR Hennessy, who has been getting trolled by his friends for several months for his beachy Twitter profile picture.
The joke took an amazing turn on Halloween when they all decided to use the spooky holiday to their advantage.
Hennessy told BuzzFeed News, "I wasn't expecting it, actually I was one of the first people there so I was sort of just hit repeatedly as people arrived."
BuzzFeed News asked one of the friends who organised the prank whether it was done out of love or trolling.
"A bit of both naturally, it was first and foremost because we thought it'd be hilarious but we all love JR and knew he'd be a good sport about it," said Andy Camera.
Since Saturday night, the picture of his mates wearing grey singlets, sunglasses and throwing shakas has gone insanely viral, picking up more than 10,000 RTs in a short time.
"It's totally surreal, we didn't think anyone outside of this corner of Australian Twitter would get it or even care, so to see it blowing up everywhere is bizarre… JR's mentions have also been completely ruined, so it's like the owns just keep on rolling," said Camera.
It's also going CRAZY on Tumblr!
He's also picked up quite the following.
And it means the original troll just keeps rolling on.
"Let me just say this: it was inevitable that the entire teen internet would one day work in formation to own me drastically," he said.
"I will never change my display picture again."