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Australian Anti-Racism TV Ad Immediately Gets Racist Reaction

"Why should anyone be made to feel like crap, just for being who they are?"

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Mental health advocacy group Beyond Blue has launched a new campaign about "casual racism" in Australia.

Beyond Blue / Via youtube.com

The campaign aims to highlight Australia's casual racism towards Indigenous Australians. It shows various situations where people are giving in to a racist voice in their head.

Beyond Blue / Via youtube.com

Beyond Blue says this casual racism by the "Invisible Discriminator" leads to high rates of depression and anxiety in Indigenous communities.

Beyond Blue / Via youtube.com

And seemingly small moments make a remarkable impact on people's mental health.

Beyond Blue / Via youtube.com

The campaign launched with the hashtag #stopthinkrespect which trended in Australia's biggest capital cities.

#stopthinkrespect is now trending in #Sydney http://t.co/pCmfpRwjYr

Trendsmap Sydney@TrendsSydney

#stopthinkrespect is now trending in #Sydney http://t.co/pCmfpRwjYr

1:58 PM - 29 Jul 14ReplyRetweetFavorite

#stopthinkrespect is now trending in #Melbourne http://t.co/V1EvVfTorv

Trendsmap Melbourne@TrendsMelbourne

#stopthinkrespect is now trending in #Melbourne http://t.co/V1EvVfTorv

12:20 PM - 29 Jul 14ReplyRetweetFavorite

And immediately there was a debate about whether "abo" was a racist term.

The problem is that many don't know it's a problem. #StopThinkRespect

Hugh Miller@hughmility

The problem is that many don't know it's a problem. #StopThinkRespect

12:21 PM - 29 Jul 14ReplyRetweetFavorite

One person went straight to questioning how "aboriginal" the actors were.

And some on Facebook wanted to point out that white people are targeted by racism as well.

Those that wanted to claim the campaign was pulling the "racism card".

And this commenter who summed up exactly what Beyond Blue was targeting in one single, long sentence.

However there were positive reactions to the television commercial.

The #StopThinkRespect initiative highlights the need to move away from "cultural awareness" because being "unaware" is no longer an excuse.

Indigenist.@db_1974

The #StopThinkRespect initiative highlights the need to move away from "cultural awareness" because being "unaware" is no longer an excuse.

9:44 AM - 29 Jul 14ReplyRetweetFavorite

Just saw the @beyondblue #StopThinkRespect TV commercial.. Casual racism is such a part of Aussie culture and it needs to stop

BBE@_wearebbe

Just saw the @beyondblue #StopThinkRespect TV commercial.. Casual racism is such a part of Aussie culture and it needs to stop 😢

8:27 PM - 28 Jul 14ReplyRetweetFavorite

Powerful message. No one should be made to feel like crap because of who they are. #StopThinkRespect

Summer Howarth@EduSum

Powerful message. No one should be made to feel like crap because of who they are. #StopThinkRespect

8:10 PM - 28 Jul 14ReplyRetweetFavorite

The full ad called "The Invisible Discriminator" is powerful viewing.

View this video on YouTube

youtube.com

Also, the actors talk about real world casual racism in a behind the scene video.

View this video on YouTube

youtube.com