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    Updated on 23 Aug 2020. Posted on 29 Jul 2014

    Australian Anti-Racism TV Ad Immediately Gets Racist Reaction

    "Why should anyone be made to feel like crap, just for being who they are?"

    Mental health advocacy group Beyond Blue has launched a new campaign about "casual racism" in Australia.

    Beyond Blue / Via youtube.com

    The campaign aims to highlight Australia's casual racism towards Indigenous Australians. It shows various situations where people are giving in to a racist voice in their head.

    Beyond Blue / Via youtube.com

    Beyond Blue says this casual racism by the "Invisible Discriminator" leads to high rates of depression and anxiety in Indigenous communities.

    Beyond Blue / Via youtube.com

    And seemingly small moments make a remarkable impact on people's mental health.

    Beyond Blue / Via youtube.com

    The campaign launched with the hashtag #stopthinkrespect which trended in Australia's biggest capital cities.

    #stopthinkrespect is now trending in #Sydney http://t.co/pCmfpRwjYr

    Trendsmap Sydney@TrendsSydney

    #stopthinkrespect is now trending in #Sydney http://t.co/pCmfpRwjYr

    1:58 PM - 29 Jul 14ReplyRetweetFavorite

    #stopthinkrespect is now trending in #Melbourne http://t.co/V1EvVfTorv

    Trendsmap Melbourne@TrendsMelbourne

    #stopthinkrespect is now trending in #Melbourne http://t.co/V1EvVfTorv

    12:20 PM - 29 Jul 14ReplyRetweetFavorite

    And immediately there was a debate about whether "abo" was a racist term.

    The problem is that many don't know it's a problem. #StopThinkRespect

    Hugh Miller@hughmility

    The problem is that many don't know it's a problem. #StopThinkRespect

    12:21 PM - 29 Jul 14ReplyRetweetFavorite

    One person went straight to questioning how "aboriginal" the actors were.

    And some on Facebook wanted to point out that white people are targeted by racism as well.

    Those that wanted to claim the campaign was pulling the "racism card".

    And this commenter who summed up exactly what Beyond Blue was targeting in one single, long sentence.

    However there were positive reactions to the television commercial.

    The #StopThinkRespect initiative highlights the need to move away from "cultural awareness" because being "unaware" is no longer an excuse.

    Indigenist.@db_1974

    The #StopThinkRespect initiative highlights the need to move away from "cultural awareness" because being "unaware" is no longer an excuse.

    9:44 AM - 29 Jul 14ReplyRetweetFavorite

    Just saw the @beyondblue #StopThinkRespect TV commercial.. Casual racism is such a part of Aussie culture and it needs to stop

    BBE@_wearebbe

    Just saw the @beyondblue #StopThinkRespect TV commercial.. Casual racism is such a part of Aussie culture and it needs to stop 😢

    8:27 PM - 28 Jul 14ReplyRetweetFavorite

    Powerful message. No one should be made to feel like crap because of who they are. #StopThinkRespect

    Summer Howarth@EduSum

    Powerful message. No one should be made to feel like crap because of who they are. #StopThinkRespect

    8:10 PM - 28 Jul 14ReplyRetweetFavorite

    The full ad called "The Invisible Discriminator" is powerful viewing.

    View this video on YouTube

    youtube.com

    Also, the actors talk about real world casual racism in a behind the scene video.

    View this video on YouTube

    youtube.com

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