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Australian Anti-Racism TV Ad Immediately Gets Racist Reaction

"Why should anyone be made to feel like crap, just for being who they are?"

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The campaign aims to highlight Australia's casual racism towards Indigenous Australians. It shows various situations where people are giving in to a racist voice in their head.

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The campaign launched with the hashtag #stopthinkrespect which trended in Australia's biggest capital cities.

#stopthinkrespect is now trending in #Sydney http://t.co/pCmfpRwjYr

Trendsmap Sydney@TrendsSydney

#stopthinkrespect is now trending in #Sydney http://t.co/pCmfpRwjYr

1:58 PM - 29 Jul 14ReplyRetweetFavorite

#stopthinkrespect is now trending in #Melbourne http://t.co/V1EvVfTorv

Trendsmap Melbourne@TrendsMelbourne

#stopthinkrespect is now trending in #Melbourne http://t.co/V1EvVfTorv

12:20 PM - 29 Jul 14ReplyRetweetFavorite

And immediately there was a debate about whether "abo" was a racist term.

The problem is that many don't know it's a problem. #StopThinkRespect

Hugh Miller@hughmility

The problem is that many don't know it's a problem. #StopThinkRespect

12:21 PM - 29 Jul 14ReplyRetweetFavorite

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However there were positive reactions to the television commercial.

The #StopThinkRespect initiative highlights the need to move away from "cultural awareness" because being "unaware" is no longer an excuse.

Indigenist.@db_1974

The #StopThinkRespect initiative highlights the need to move away from "cultural awareness" because being "unaware" is no longer an excuse.

9:44 AM - 29 Jul 14ReplyRetweetFavorite

Just saw the @beyondblue #StopThinkRespect TV commercial.. Casual racism is such a part of Aussie culture and it needs to stop

BBE@_wearebbe

Just saw the @beyondblue #StopThinkRespect TV commercial.. Casual racism is such a part of Aussie culture and it needs to stop 😢

8:27 PM - 28 Jul 14ReplyRetweetFavorite

Powerful message. No one should be made to feel like crap because of who they are. #StopThinkRespect

Summer Howarth@EduSum

Powerful message. No one should be made to feel like crap because of who they are. #StopThinkRespect

8:10 PM - 28 Jul 14ReplyRetweetFavorite

The full ad called "The Invisible Discriminator" is powerful viewing.

View this video on YouTube

youtube.com

Also, the actors talk about real world casual racism in a behind the scene video.

View this video on YouTube

youtube.com

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