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    31 Inexpensive Beauty Products From Target That Work Better Than High-End Brands

    Beauty products that will make you feel luxe at only a fraction of the cost.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Pacifica Drying Lotion Spot Treatment can be considered an excellent replacement for Mario Badescu Drying Lotion as it targets zits fast but is talc-free— good news for anyone who loves the Mario Badescu one but is concerned about talc.

    Pacifica skincare products
    instagram.com

    Promising review: "Amazing product. I have minor adult acne (combination skin) and use this whenever I feel a painful sensation of a pimple starting to creep up. In less than an hour, there is no more pain and the redness of the blemish starts disappearing. A little goes a long way. Just dab a bit with a q-tip. After years of using different spot treatments, this one does the trick." —Elle

    Price: $11.79

    2. Knight & Wilson PurePlex Revolutionary Hair Repair System is a godsend for anyone dealing with damaged hair due to overprocessing. A great dupe for Olaplex, this rebuilds the hair's chemical structure while protecting it from future harm.

    Pureplex Hair Product
    instagram.com

    Promising review: "THIS. SAVED. MY. HAIR. Totally worth it. I’ve used Olaplex and honestly I feel like this is better. I was able to get two complete treatments in with this box and I have shoulder-length hair that’s very, very thick. If you’re thinking about buying this, it’s a lifesaver!" —Cleyva10

    Price: $19.99

    3. Revlon Oil Absorbing Volcanic Roller picks up excess oil better than pricey oil-blotting facial sheets from Tatcha or Shiseido because it uses volcanic stone instead of paper. It's not only less wasteful, but also comes in the form of a much cooler tool that you can take with you anywhere.

    Revlon Volcanic Roller
    instagram.com

    Promising review: "I was skeptical but this immediately soaks up you oils and leaves that blurred look. It’s also really small so it makes it travel/purse friendly. It kind of pulls off foundation, but works like the oil blotting sheets but BETTER!" —Cynthia

    Price: $15.39

    4. Rhyme & Reason Nourish & Gloss Conditioner delivers moisture and shine to dull hair but uses 100% recycled materials and 96% naturally derived ingredients, making it a much better choice than some of the fancier haircare brands out there.

    Rhyme and Reason Nourish and Gloss Shampoo and Conditioner
    instagram.com

    Promising review: "I have very long and thick hair and was struggling to find a good shampoo/conditioner. This one is absolutely amazing. It left my hair super soft and shiny and it smells amazing." —JCGARRETT

    Price: $10.99

    5. Spa Sciences MIO Microdermabrasion & Pore Extraction Skin Resurfacing System sucks out oil, dead skin cells, and other gunk from pores like other vacuum tools. However, it has an added function as the diamond tip improves texture like a microdermabrasion tool. You get more bang for your buck as it's pretty much like two skincare devices in one.

    Spa Sciences Mio Pore Vacuum Tool
    instagram.com

    Promising review: "This thing is AMAZING. I didn’t have high hopes since I’ve used others like this that just didn’t work. It’s so gross but SO effective, it’s incredible how much stuff was sucked out that I didn’t know was there." —Jensaint207

    Price: $29.49

    6. Pixi by Petra Glow Tonic is an exfoliating toner that treats texture and makes skin smoother with glycolic acid. It's legit and so loved, that other brands try to dupe it instead of the other way around!

    Pixi Glow Tonic
    instagram.com

    Promising review: "After wearing masks everywhere for the past year, I've been constantly afflicted with maskne. My skin has been TERRIBLE and I constantly have breakouts, so I've been trying all kinds of things to help. I saw results the FIRST TIME I used this product. I put it on at night and followed with moisturizer (since it can be drying), and the next morning I saw significant improvement in my skin. Smoother skin, less redness, fewer little bumps everywhere - I LOVE THIS!" —CA

    Price: $29

    7. ‎Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer has won multiple awards for its ability to lift and lengthen the eyelashes with clean ingredients at an accessible price point, giving more expensive faves from brands like Pat McGrath and Dior a run for their money.

    Honest Beauty Mascara
    instagram.com

    Promising review: "Hands down the best mascara I have ever used and I have used a TON! For me it’s my holy grail mascara! I don’t see how anyone could be disappointed in this one." —boymom

    Price: $16.99

    8. NYX Professional Makeup Epic Ink Waterproof Eyeliner creates the perfect cat-eye that not only lasts all day, but is highly pigmented. That alone makes it a much better choice than longtime favorites like Stila, which doesn't go on as dark in comparison — highly important for people who love their winged eyeliner.

    NYX Epic Ink Liner
    instagram.com

    Promising review: "I used to buy the Stila one and then switched to this. This eyeliner is the absolute best, I've been using it for years. It's precise, easy to work with, and doesn't dry out." —Irina

    Price: $9.69

    9. Jergens Natural Glow Instant Sun Moisturizing Mousse blends in seamlessly when applied, resulting in a natural-looking, healthy tan. The formula is much easier to work with, unlike more of the high-end sunless tanning brands that have a thicker consistency (and a higher chance of leaving streaks).

    Jergens Instant Glow Self Tanner
    instagram.com

    Promising review: "I’ll apply product every day for about two to three days to build up color. It does give a bit of an orange tone at first, but that’s just the color forming. But just shower and the color lightens to the perfect shade. I apply lotion everyday and the color has lasted a good week and a half before I notice fading." —Velasquez

    Price: $11.99

    10. Real Techniques Miracle Complexion Beauty Sponge Makeup Blender is preferred over a Beautyblender by many makeup lovers due to its affordable price point and defined edges that work well for all types of makeup application.

    Real Techniques Miracle Complexion Sponge
    instagram.com

    Promising review: "These are the best beauty blenders! Even better than the original beautyblender brand. They are SO good wet or dry and don’t absorb tons of product." —misschelsea

    Price: $4.89

    11. EcoTools Makeup Brush Cleansing Shampoo will make you question why you wasted money on $20+ brush cleaners. This shampoo uses gentle, paraben-free ingredients that will clean off all the makeup from your tools, leaving them looking brand new and feeling great on your face.

    EcoTools Makeup Brush Cleansing Shampoo
    instagram.com

    Promising review: "Works wonderfully! Doesn’t require a lot of product or scrubbing and wearing out the brush. Also leaves bristles in better condition than they originally were." —Haniyan

    Price: $7.99

    12. ‎The Lip Bar Vegan Lip Liner can easily make your lips look defined and gorgeous with its buttery, easy-to-apply formula. It's not only half the cost of many high-end lip liners, but is also completely vegan. We know a winner when we see one.

    Lip Bar Lip Liner
    instagram.com

    Promising review: "Very simple and easy to use. Pencil glides on making it easy to line lips accurately. Color is very pigmented and pencils are a great addition to lip colors. I own almost every shade." —CallHerKB

    Price: $9.99 (available in five shades)

    13. ‎Fortify+ Natural Bacteria-Fighting Skincare Rejuvenating and Firming Under Eye Pads offers a lot more than other undereye treatments (that cost upwards of $50, like the Peter Thomas Roth Water Drench patches!). While it contains common hydrating ingredients like collagen and aloe vera, it also aims to fight bacteria through the presence of zeolite, a volcanic mineral known antimicrobial properties. Considering that studies suggest we touch our faces over 20 times an hour (gross!), this might be something to add to your routine.

    Fortify+ Eye Pads
    instagram.com

    Promising review: "I'm into eye area products as I get puffiness, especially when I'm tired (which is always). What's special about this one based on my research is, it helps protect against viruses which enter through the eyes, nose and mouth, so in this day and age I feel better using a product that does something like this in addition to my usual skin care needs. I've never come across any other line that offers this, so I'm a big fan." —Daphne

    Price: $8.99

    14. La Roche Posay Cicaplast Baume B5 Multi-Purpose Cream has been called a holy grail by users dealing with a variety of skin concerns, from eczema, to scarring, to barrier damage. It contains the anti-inflammatory moisturizing ingredient, panthenol, as well as madecassoside, which comes from the ancient medicinal plant, centella asiatica, that is known for its healing and soothing properties.

    La Roche-Posay Cicaplast
    instagram.com

    Promising review: "I've tried some luxury cica creams and I honestly prefer this one. It's been great for keeping my skin hydrated and calm post Retin-A application. There is no scent and it absorbs quickly. I usually put a night cream over it, but if your skin is less dry it could probably be enough as a standalone moisturizer." —ngc

    Price: $17.69

    15. L'Oreal Paris Rouge Signature Lip Stain proves that you really don't have to spend a lot of money to get a luxury-looking lip. It's richly pigmented and lasts all day, but still feels lightweight. If you're looking for a holy grail lipstick, this might be it.

    L'Oreal Paris Rouge Signature Lip Stain
    instagram.com

    Promising review: "This is my favorite lip stain. The wand is perfect for precision. I don’t even need a lip liner! The formula is lightweight and it dries down matte, which is perfect for underneath a mask. They also offer so many colors. I own three and plan to get more!" —A

    Price: $11.79 (available in nine shades)

    16. Versed Skin Soak Rich Moisture Cream is on its way to cult-favorite status. That is, if it hasn't reached it already. People love this cream, and some even say it's a very convincing dupe to La Mer. Yes, THAT La Mer! While they only share a few of the same aging-focused ingredients, like algae extract, vitamin E, and glycerin, both creams have a thick consistency that's especially great for dry skin.

    Versed Skin Soak
    instagram.com

    Promising review: "My new favorite night cream! Like it more than much more expensive creams that I have tried. I tend to have really dry skin and this is so moisturizing without leaving my face feeling greasy. Highly recommend!" —Kge110

    Price: $17.99

    17. Garnier Skinactive Micellar Cleansing Water All-in-One Makeup Remover & Cleanser is an award-winning product for a reason — it gets all your makeup off when you're too lazy to wash it! (Though, you should probably double-cleanse.) It's the perfect alternative to the OG micellar water, Bioderma Sensibio H2o, and is about half the price. Can't go wrong with that.

    Garnier Micellar Water
    instagram.com

    Promising review: "One of the best micellar water cleansers I've used. This product really gets my skin clean of all make up residue, without stripping my face of all its moisture. My skin feels soft and fresh after I use it. I made the switch to using micellar water instead of cleansing wipes and I'm never going back." —JDepp


    Price:
    $6.99

    18. ‎Plum Beauty Sculpting Beauty Bar elevates your jade rolling routine to the next level without having to spend $100 on similar products. Use it daily to sculpt and define your jawline. Plus, it even comes with a vibrating feature to help release tension. (P.S., have you unclenched your jaw today?)

    Plum Beauty Sculpting Beauty Bar
    instagram.com

    Promising review: "This product has done wonders for my skin! I use it every night, and it's really helped my skin absorb my skin care products better! It also feels nice with the vibrating feature." —Lily

    Price: $17.69

    19. Sweet Chef Sugarcane + Vitamin E Lip Sleeping Mask has been referred to as an alternative to the lip masks from big-name brands like Tatcha and Laneige. Some even claim that Sweet Chef is better, so if that doesn't convince you to pamper your lips with this product, I don't know what will!

    Sweet Chef Sugarcane Lip Mask
    instagram.com

    Promising review: "I am loving this lip mask! I was using the Laneige Lip Sleeping Mask, which I've really enjoyed, but I honestly think this works better. It stays on my lips all night and my lips are plump in the morning. Would definitely recommend." —Cassi

    Price: $14.99

    20. e.l.f. 16 Hour Camo Concealer – it's an excellent dupe for what many say is the G.O.A.T. concealers, Tarte Shape Tape. It's full-coverage, dries matte, but leaves a smooth finish over dark circles or acne scars. Plus, it's just $6.

    ELF Camo Concealer
    instagram.com

    Promising review: "I am a huge fan of the Tarte Shape Tape concealer, so after seeing rave reviews on how this was very similar, I had to pick one up. And let me just say it did not disappoint! It has amazing coverage, and I don’t notice it creasing on me throughout the day! 10/10 would definitely recommend for something amazing but a good price." —Kristi Ems

    Price: $6 (available in 23 shades)

    21. Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum is a must-have if your skin is looking dull lately and you're looking for a cheaper alternative to higher-end vitamin C serums from Ole Henriksen, Murad, or Sunday Riley. The presence of licorice root adds an extra boost of brightening, kicking acne scars and dark spots to the curb.

    Bliss Bright Idea
    instagram.com

    Promising review: "I was excited to try this product. Reasonably priced and had good reviews. I’m in my late thirties and wanted to give my skin a glow. I loved the Murad vitamin C serum, but not the price. After using this product I noticed my skin tone was almost immediately better. The formula soaks up in the skin quickly." —Thirtysomethingmom

    Price: $26.99

    22. Maybelline Face Studio Master Chrome Metallic Highlighter in Molten Gold will make you feel like you have the Midas touch thanks to its highly pigmented, golden glow. This particular shade makes a fabulous substitute for Charlotte Tilbury's now discontinued Bar of Gold Highlighter.

    Maybelline Molten Gold Highlighter
    instagram.com

    Promising review: "FAVORITE HIGHLIGHTER! The Molten Gold is absolutely beautiful. I use it on my cheekbones and below my eyebrows for some shimmer and highlight. It’s by far my favorite." —RNJ

    Price: $10.99 (available in four shades)

    23. Covergirl Exhibitionist Liquid Glitter Shadow might as well be called "a disco ball in a tube," because its intense, high-shine glitter will make you feel like the walking embodiment of Studio 54. You can compare this to Stila's Shimmer & Glow Liquid Eye Shadow, which is almost five times the price.

    CoverGirl Exhibitionist Glitter Eye Shadow
    instagram.com

    Promising review: "This has good pigmentation and stays on well." —LetitiaJoy

    Price: $4.99 (available in five shades)

    24. Physicians Formula Murumuru Butter Bronzer has earned its position as a key staple in many makeup kits for a good reason — it's an excellent dupe for the Benefit Cosmetics Hoola Matte Bronzer for half the cost. Plus, it contains murumuru butter, which conditions and hydrates the skin. We love some secret skincare in makeup!

    Physician's Formula Murumuru Butter Bronzer
    instagram.com

    Promising review: "Hands-down the best bronzer I’ve ever used. It’s lasted me so long. It blends like a dream, and it smells even better. Don’t waste your money on high end. This is worth every penny." —Sg

    Price: $12.99 (available in six shades)

    25. Honest Beauty Lit Powder Blush in Flirty could very well be the twin sister of the longtime favorite Nars Orgasm — except maybe even better because it's made with mindful ingredients, such as sustainably sourced mica instead of talc.

    Honest Beauty Blush
    instagram.com

    Promising review: "This is such a great value! I love the color it gives my cheeks, and it lasts all day. I will be ordering it again!" —BrooklynAbby

    Price: $12.99 (available in four shades)

    26. Maybelline Fit Me Matte + Poreless Oil Free Foundation can pretty much be summed up as the drugstore answer to the foundation that changed it all, Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation. Like Fenty, it comes in a wide range of shades — 40 to be exact.

    Maybelline Matte + Poreless Foundation
    instagram.com

    Promising review: "I love this foundation! The shades are great, it lasts long, blends well, and covers my acne and dark spots. I love it so much and will keep rebuying. It also lasts forever." —Lydia

    Price: $5.39 (available in 35 shades)

    27. Wet n Wild Megalast Matte Lip Color — particularly in Stoplight Red, is a seriously fantastic dupe for what I call the blueprint of classic red lipsticks, MAC Cosmetics Ruby Woo. Not only do reviewers say that the color is identical, but it has a similar feel as well, except maybe even less drying. Think of this $2 option as a twin sister to Ms. Ruby Woo. Yes, $2!

    Wet and Wild Megalast Lip Color
    instagram.com

    Promising review: "Very good color payoff. Matte without being very drying on lips. Feels like MAC lipstick." —shwetadtt8

    Price: $1.99 (available in 13 shades)

    28. ‎NYX Professional Makeup Brow Glue Stick is our '90s-traumatized-thin-brows' prayers answered. It fluffs up brows, making them feel thicker while also keeping them in place, Reviewers are comparing it to the Anastastia Beverly Hills Brow Freeze, but like it even better because it doesn't make your brows feel stiff.

    Nyx Brow Glue
    instagram.com

    Promising review: My eyebrows are naturally thick and it gives you a very clean soap brow effect. I've been using the Anastasia brow gel for years and my brows always felt stiff. This product is very lightweight and way better than the high-end brow gel! Save your coin and buy this now. —Kehlani

    Price: $7.99

    29. Revlon Salon One-Step Hair Dryer and Volumizer may be considered a super affordable alternative to the Dyson Airwrap, but it's pretty much attained its own cult status for giving a professional blow-out look without the pricey professional part.

    Revlon Salon One Step
    instagram.com

    Promising review: "I’ve got shoulder-length, thin hair that always looks great...when someone else blows it out. I’m usually all frizzy from blow-drying it and have a difficult time styling my hair with numerous hair tools (all of which I no longer need). My hair is full of body, not frizzy, and I don’t need to put in any extra work. When this one stops working, I’ll buy another one."—Controlling and Bossy

    Price: $59.99

    30. CoverGirl Exhibitionist Mascara coats the lashes in just one swipe, bringing fullness and length that's impressive enough to draw comparisons with everyone's beloved Too Faced Better Than Sex Mascara. Some reviewers actually prefer this one to the high-end brands, though, so that's saying a lot!

    Covergirl Exhibitionist Mascara
    instagram.com

    Promising review: "This is professional quality and I couldn't be happier. I've spent three times more on the big name cosmetic company products that didn't come close to the quality. This goes on without clumping and looks very natural. It dries quickly so it doesn't bleed and dot my face while drying. Love it!" —JPM Nashville

    Price: $10.99 (available in three shades)

    31. e.l.f. Putty Primer should always be the first step to your foundation routine, as it perfectly preps your base by smoothing pores while having a hydrating, velvety texture. You might even like it better than a lot of high-end silky primers, like a lot of makeup fans do.

    ELF Cosmetics Putty Primer
    instagram.com

    Promising review: "This is truly a great primer, one that's legitimately the closest thing on the market as a dupe to Tatcha's Silk Canvas. Yeah, it's not EXACTLY like Tatcha's, but as someone who has used both, let me tell you, for $8, you get near-identical results and your makeup will definitely last. Wore this to a concert (standing-only) to really put it out for a wear test, and it definitely held up, much better than Milk's Hydro Grip primer I'd been trying out. I, personally, would highly recommend this product!" —Phil

    Price: $8 (available in three shades)

    The reviews for this post have been edited for length and clarity.

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