Bebo’s Penis-Heavy Relaunch Is Your WTF Moment Of The Day

Warning: features lots of badly drawn genitals.

At its height, social networking site Bebo was worth £500m. But then that value declined, to the point where, last month, founder Michael Birch was able to buy it back for $1m.

He now wants to relaunch the site. To spread the word, Birch has starred in this spoof corporate video, which is crammed full of crudely drawn cock-and-ball pictures, uploaded by Bebo users.

See?

It’s a transparent attempt to go viral, masterminded by creative agency Rubber Republic. But, fair play, as marketing stunts go, it’s a funny and unique one.

Watch the full clip below.

Via bebo.com

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Luke Lewis is BuzzFeed's Head of European Growth and is based in London.
 
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