At its height, social networking site Bebo was worth £500m. But then that value declined, to the point where, last month, founder Michael Birch was able to buy it back for $1m.
He now wants to relaunch the site. To spread the word, Birch has starred in this spoof corporate video, which is crammed full of crudely drawn cock-and-ball pictures, uploaded by Bebo users.
It's a transparent attempt to go viral, masterminded by creative agency Rubber Republic. But, fair play, as marketing stunts go, it's a funny and unique one.
Watch the full clip below.