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    Posted on May 30, 2017

    14 Things Netflix Knows About You And The Series You Watch

    Netflix knows what you've been up to.

    If you're old enough, you may remember a time before Netflix, when you had to wait for a certain day and time to watch your favorite show.

    20th Century Fox

    They were really dark times.

    But everything changed after the streaming boom. The way in which we consume television changed radically. / Via

    Suddenly, Netflix controlled viewer data. And those who control the data control the universe.

    Netflix's scientists began doing a huge data analysis.

    They pulled six months' worth of streaming data from nearly 77 million accounts per month in over 20 countries. The study focused on different genres relative to certain days and times. The results are quite interesting.

    1. During the morning hours, most users are watching sitcoms.


    More specifically, before 8 a.m.

    2. In fact, there's a peak at 6 a.m. when users are 34% more likely to be watching sitcoms.


    3. Another genre that's popular in the morning? Anime.


    In some countries (such as Argentina, Mexico, and Colombia) the anime audience swells between 6 a.m. and 12 p.m.

    4. Drama reigns supreme in the afternoon.


    Dramas account for 47% of streaming between noon and 2 p.m.

    5. During those hours, dramas see a 5% spike in streaming compared to other genres.


    6. In Brazil, they're 25% more likely to be watching Netflix during dinner than in the rest of the world.

    7. At night, everyone seems to want to watch thrillers.


    After 9 p.m., the genre sees an increase of 27%.

    8. Some places prefer their horror in the afternoons, like Spain and Portugal.

    Netflix / Via

    The horror genre peaks between 2 p.m. and 4 p.m. in Spain and Portugal. In the US, we watch our horror movies at the much more reasonable hour of 9 p.m.

    9. But just before bed, sitcoms rise again.

    Adult Swim

    We wake up with them and go to bed with them.

    10. And what happens after midnight?

    Warner Pictures

    Only 15% of streaming on Netflix occurs between midnight and 6 a.m.

    11. Although in some countries, like Japan and South Korea, late-night streaming can be as high as 21%.

    12. And the most popular genre after midnight? Documentaries!


    Some documentaries, like Chef’s Table, have up to a 24% bump in viewers during the wee hours of the morning.

    13. However, in certain countries there's almost no nocturnal Netflix watching.

    In Colombia, only around 5% of streaming happens after midnight.

    14. And the peak streaming hours vary quite a bit around the world.


    In India, for instance, the peak streaming hour is 5 p.m., while in Colombia, Peru, and Chile, it's 9 p.m.

    As you can see, Netflix knows a lot about you. But now you know a little more about Netflix too.

    This post was translated from Spanish.

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