If you've been starting to see bows everywhere online, you can thank the internet's latest (and cutest) obsession: the coquette aesthetic.
Coquette is a beauty and fashion trend that unapologetically embodies a feminine, ultra-girly style. The term "coquette" refers to a "woman who flirts," but the trend leans more into incorporating playful, romantic, and dainty details into everyday style and decor.
When it comes to hair, makeup, and nails, the coquette trend often features pink, pastel colors, and of course, the signature accessory: bows.
In terms of clothing, the look is a mixture of the balletcore and other romantic trends. You'll often see ballet flats, Mary Jane shoes, slip dresses, mini skirts, tights, lace, ruffles, florals, and more. Designers like Sandy Liang are the epitome of this style.
Just a quick search online, and you'll see just how big the aesthetic has become β especially among Gen Z. There are nearly five billion views on the hashtag #coquetteaesthetic on TikTok. On Pinterest, searches for "bow outfit" have surged by 190% in January. In fact, Pinterest predicted "bow stacking" as one of the biggest trends for 2024, with millennials and Gen Z'ers adding bows to their hair, clothing, shoes, and jewelry.
While influencers have been all over this aesthetic, it's also been seen on various celebs on the red carpet over the years, like Lily-Rose Depp, Zendaya, and Sydney Sweeney.
