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12 Reminders To Indigenous Youth That You Matter And You Are Loved

The "We Matter" campaign is sharing messages of hope and survival.

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This is Kelvin and Tunchai Redvers, Dené siblings from the Northwest Territories who want Indigenous youth to know that they matter.

We Matter Campaign

The pair have launched the We Matter, a series of short videos in the style of the It Gets Better campaign.

"We want to convey to Indigenous youth that no matter how hopeless and lonely things feel or seem, there’s always a way forward," Tunchai told BuzzFeed Canada.

Growing up in a small northern community, Kelvin and Tunchai have seen that pain first hand.

"We’ve lost cousins too early," said Kelvin. "In my mom’s home community, it’s the kind of thing where people can count on their fingers remembering the suicides from the last five to eight years."

Suicide is the leading cause of death for Indigenous youth and six young people in Saskatchewan died by suicide in October alone.

There are now more than 20 videos of Indigenous people — including youth and elders from all walks of life — sharing messages of hopes.

This is what they want young people to know. Click the names beneath the images to hear their full stories.


5. To Two-Spirited youth: Don’t hide, and don’t despair.

We Matter Campaig

Andre Morriseau, Director for Awards and Communications at the Canadian Council for Aboriginal Business, Fort William First Nation


12. And you are so loved.

View this video on YouTube

We Matter is encouraging others to submit videos, artwork, and writing to add to the collection. There's also plans to distribute USB sticks with the campaign to communities with poor internet access, starting with Saskatchewan.

"Our big goal is to get a USB stick into the hands of every kid in the province who doesn’t have strong internet," said Tunchai.

Visit the We Matter website for more videos and to submit your own. If you or someone you know is in crisis, you can find help here.


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