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Save The Children Tricked A Bunch Of Gorgeous Models Into Caring About Children's Rights

"We can't make this issue sexy, but it deserves your attention."

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Recently, some fashion models in New York City went to a video shoot prepared to be in a "sexy commercial."

Save the Children / Via youtube.com

Dave Hartman, Save the Children's Social Media Manager, told BuzzFeed that the models in the video were originally under the impression they were hired for a fashion shoot for a "sexy new brand."

Save the Children / Via youtube.com

Not long into filming, the models were asked to read some pretty alarming facts and statistics about children around the world.

Save the Children / Via youtube.com

And they didn't think what they were doing was so sexy anymore.

Save the Children / Via youtube.com

"Their reactions were genuine," Hartman explained.

Save the Children / Via youtube.com

The models found out about the true nature of the shoot when filming was done.

Save the Children / Via youtube.com

"After the reveal, all of the models were excited to be part of this cause," Hartman said.

Save the Children / Via youtube.com

Save the Children can't make children's rights issues sexy, but they think it still deserves your attention.

Save the Children / Via youtube.com

You can watch the full video here:

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