Groupon recently sent out a mailer promoting a 5K run where after each kilometer, colored corn starch is tossed on the runners in celebration.
It's a mix between a 5K and a "color fight," where people throw colorful corn starch at each other.
But instead of calling it a 5K run/color fight, they called it this:
On the actual deal page, Groupon has since changed the title of the event to simply "The Color Fight." But still...