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    Time Blindness — People Who Struggle To Be On Time — Is A Massively Viral Topic On TikTok Right Now, Here's What You Should Know About It

    A lot of people struggle with time management, but today we are talking about what sets "time blindness" apart — as well as what the internet (and professionals) are saying about it.

    Time blindness has gone mega-viral recently, and I'll get to why in a second, but the way I found out about it was through Dr. Jill Grimes who introduced it back in 2022 and explained it in this way:

    @tiktok.collegedoc

    Attention Deficit Disorder makes time management so hard! Try this to help improve your time blindness #attentiondeficitdisorder #timeblindness #visualtimer #collegeproblems #collegedoc #addsolutions #collegetips #collegetiktok

    ♬ original sound - Jill Grimes, MD
    *BuzzFeed spoke to Dr. Grimes in the video above who wanted to add, "I was brand new on TikTok when I made the visual timer video in 2022, so I was so caught up in logistics of filming, lighting, etc. I reverted to saying 'ADD' instead of 'ADHD' — it’s a risk of practicing for 30 years! Most of my patients with ADHD say 'ADD meds' or 'I have ADD' rather than the officially correct 'ADHD' term."

    I saw a lot of convo around time blindness, ranging from Dr. Grimes to a TikToker sharing their experience with time blindness and asking for accommodations through work, so I wanted to get to the bottom of this topic. I reached out to Jill Grimes, MD, FAAFP (Fellow of the American Academy of Family Physicians) who has been in practice for over 30 years. And also spoke to Simone Saunders, who is a trauma therapist and founder of The Cognitive Corner.

    I have severe adhd, I have time blindness and instead of asking others to accommodate me with THEIR TIME I work harder to create systems to be on time

    First, let's go over what time blindness is. Dr. Grimes said time blindness is not a diagnosis, it’s a symptom. "Time blindness is simply a description of the inability to either estimate how long a task will take and/or the inability to recognize the passage of time (when you are hyper-focused on something else)," she said.

    Saunders elaborated that time blindness is a common symptom in people who have neurodevelopmental disorders that impact executive functioning. "Executive functioning assists us with planning, prioritizing, concentrating, problem-solving, managing time, and emotions. So, certain neurodevelopmental disorders, like ADHD, cause executive dysfunction resulting in difficulty in the above areas."

    And Saunders has also talked about how she copes with time blindness herself. "I have noticed that I have two windows of time: now and not now — no in between. So, if I have to do something and it's in the 'not now' period, I have to work extra hard in order to actually pay attention to the fact that time moves between not now and now. So, my girl Alexa (the Amazon device!) reminds me of everything. Otherwise, I will set alarms at different intervals if I need to go somewhere or I will completely deprive myself of dopamine-filled activities when I'm getting ready because if I'm watching Netflix or something — time = gone."

    comment reading alarms have been so helpful to me

    While time blindness is very common in people with ADHD, both professionals agree that everyone occasionally struggles with it. "That’s the whole reason we say 'time flies when you’re having fun!' However, people with ADHD have brains wired not only for easy distraction but also for frequent hyper-focusing that puts their brain kind of on autopilot where they become fully consumed and unaware of the passage of time," Dr. Grimes explained, adding that all people who have time blindness should have systems in place to prevent them from being late.

    "Everyone with ADHD knows the necessity of planning ahead and checklists, but implementing strategies can take some serious trial and error. And social media apps are designed to have NO END POINT, so we watch a zillion TikTok videos or YouTube shorts or Instagram stories…and that will make most of us time blind, ADHD or not. I encourage people who struggle with time blindness to reach out to their family physicians, psychiatrists, counselors, coaches, and therapists to find the best combination of strategies that will work for them," added Dr. Grimes.

    Saunders agreed with Dr. Grimes, adding, "Time blindness is quite different in that it requires sustained, lifetime prioritization due to the lifelong nature of neurodevelopmental disorders."

    once again i thought it's just a personality trait

    Another misconception about time blindness, according to Grimes, is that people with ADHD don’t really have "attention deficit" or distractibility. "People see them hyperfocused on fun things, especially video games. So they say, 'See? He/she can concentrate just fine when they want to!' But, the brains of people with ADHD are truly wired differently, and it is simply NOT just a matter of 'wanting' to focus or 'choosing' to like or dislike a task," Dr. Grimes said.

    i literally felt so bad when i identified with the time blindness of people and went to the comments only to be bombarded with people telling me i'm not valid and should just try harder

    Dr. Grimes believes one of the best ways to overcome time blindness is to try visual timers for sedentary tasks — and she also said it may be helpful for people to time themselves doing everyday tasks so they have an idea of how long they take.

    She also suggests that people with time blindness prepare everything the night before. "From your clothing that you will wear, to any lunch/snacks and work/school necessities — have them by the door, and have a whiteboard checklist that you use just before you walk out the door," she added.

    daily routine planner app

    Saunders emphasized that medication* can also be a helpful resource for people with ADHD, combined with coping strategies to mitigate the effects of time blindness. "Coping strategies might look like multiple alarm clocks, creating daily task lists, creating routines, and working on the emotional impacts that may come with any anxiety around time."

    Because ADHD and other neurodevelopmental disorders are widely misunderstood, Saunders said she is so happy these kinds of topics are being talked about. "It’s also incredibly important to understand how these symptoms show up for you personally, and what you can do to minimize the impact on your day-to-day life," she concluded.

    You can follow Simon Saunders on TikTok, Instagram, Twitter, Facebook, and YouTube. Check out her website here and The Cognitive Corner here.

    You can follow Dr. Jill Grimes on TikTok, Instagram, and Twitter. Check out her website here and her book here.