Last week, Facebook user Meg Mallari posted a video of herself moving her nose so it appeared to twerk to Rihanna's song "Work." View this post on Facebook Facebook: meg.mallari.11 The video quickly became popular and was eventually picked up by Facebook page Rihanna Philippines. It has garnered 31 million views since it was posted on Friday. Facebook: RihannaPhilippinesOfficial Since then, people have been copying Mallari's original concept, making the own nose-twerking videos to "Work" and other songs. View this photo on Instagram instagram.com anacado @AnamariaDiazzz My hidden talent is nose twerking!! 09:05 PM - 14 May 2016 Reply Retweet Favorite instagram.com View this photo on Instagram instagram.com There's even a makeup tutorial. View this photo on Instagram instagram.com ¯\_(ツ)_/¯ View this image on Imgur BuzzFeed News has reached out to Mallari for comment.