Asos has faced an online backlash after social media users complained about the fashion site featuring bindis in its Halloween section.
Um, @ASOS, bindis aren't a Halloween costume.
asos are selling metallic bindi tattoos in the halloween section 😷
When you see that ASOS is selling bindi packs for £5...wowza! Southhall has them for 50p :p
The bindi is a sacred symbol in south Asian culture. Many people were quick to accuse the company of cultural appropriation.
@ASOS is not massive cultural appropriation for you to have bindi's under the Halloween filter?
Why is it that when you type in 'Halloween' on ASOS, Bindi's come up??
@ASOS Bindi for halloween you know? Rebrand it pls.
Whilst Asos was originally lighthearted in its response to the tweets, it has since removed the products from its website.
However the source website, In Your Dreams, still has bindis advertised as part of Halloween costumes.
Woahh 💥💥💥 Serious Halloween inspo from this dreamer wearing our EMPRESS bindi ⚡️⚡️⚡️(Available from @ASOS ) #LOVE
BuzzFeed News has reached out to both companies for comment.
UPDATE
ASOS have issued the following statement:
"In Your Dreams is one of the brands available on ASOS.com. We apologise that this has caused offence as it is never our intention to knowingly offend anyone, therefore these products have been removed from ASOS.com."