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There's A Name For The Feeling You Get When Something Is So Cute You Want To Squeeze It

Feeling a bit squee-mish?

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If so, you might be suffering from "cute aggression".


Cute aggression is the feeling you get when something is so cute you can't help but want to squeeze it.

It was given that name by researchers at Yale University who investigated the phenomenon and presented their findings at a conference last year. They showed participants photos of cute animals (and "funny" and "neutral" animal pictures) and gave them some bubble wrap to hold. You can probably guess what happened next.

Wanting to squeeze a kitten doesn't mean we want to hurt it.

"Rather the response could be protective, or it could be the brain's way of tamping down or venting extreme feelings of giddiness and happiness," researcher Oriana Aragon told Scientific American.

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