Community

Why The "Veronica Mars" Kickstarter Is A Fluke

Unless a lot of potential Hollywood movies that have built-in fan bases start using Kickstarter, it's unlikely that another project will get this far, this fast, anytime soon.

Posted on

According to creator Rob Thomas, the "Veronica Mars" movie Kickstarter was the "fastest Kickstarter project to hit $1M."

kickstarter.com

"We were the fastest Kickstarter project to hit $2M. We set the record for highest goal ever achieved. (Other KS projects have done better than us — so far — but none set a goal as high as our $2M goal.)," he wrote Thursday.

Unless a lot of potential Hollywood movies that have built-in fan bases start using Kickstarter, it's unlikely that another project will get this far anytime soon.

According to Quantcast, a website that measures audience growth and information, Kickstarter "reaches over 8.4 million monthly people, of which 4.0 million (49%) are in the U.S. The typical visitor reads Wired Magazine, subscribes to Popular Science, and receives National Geographic."

Though the campaign was funded through hundreds of small donations, it's worth noting that the campaign maxed out on their top donations, which included pledges between $3,500 and $10,000.

Data from an analysis of the first 35378 contributors' Kickstarter profiles. Gender data sampled from 1 in every 6 contibuters.