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37 Super Effective Beauty Products That May Have Been Flying Under The Radar

You'll probably wish you added these to your beauty routine years ago.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. An easy-to-use guide wand and eyeliner duo to make eyeliner application a breeze! The wand is easy to hold and steadies the hand so you can pull off fierce eye looks like a pro — even when you're in a rush!

@guidebeautycosmetics / Via,

Guide Beauty is a woman-owned small biz founded by makeup artist Terri Bryant after her own Parkinson's diagnosis made some once-routine makeup techniques more difficult. So she set out to listen to the most common makeup struggles and develop tools to make application easier for everyone!

Promising review: "Really really like this product. It’s so different from other liners. It helps me put liner on flawlessly. Great company that took care of me when I put the wrong address accidentally for delivery. I would recommend this to everyone who wears liner." —Perry R.

Get it from Guide Beauty for $50 or from Verishop for $50 (available in two shades).

2. A jar of O'Keeffe's hand cream that'll really come in ~handy~ to repair painful blisters and cracked skin.

A before-and-after of a very dry hand with many cracks and small cuts compared to a much softer and smoother looking hand with only a couple small dry spots left

Promising review: "Every winter, my fingers and knuckles crack and bleed. I've tried everything on the market to heal my hands. I received this hand cream yesterday and when I put it on, I could tell right away that this was better than anything I'd tried. This stuff started working immediately. I filled all the cuts and cracks on my hands with this cream, and today they are almost healed. I believe that this is the best hand cream ever made on earth." —Steve

Get it from Amazon for $6.98 (also available in packs of two or 12).

3. A tube of The Lip Bar's three-in-one tinted skin conditioner designed to hydrate your skin like a moisturizer, smooth your complexion, and add protection from the sun with SPF 11. It's so easy to use, it'll be your new one-and-done beauty fave.

before and afters of two models with deep brown skin wearing the foundation
Lip Bar

Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

Promising review: "The coverage of this tint is perfect!! I love how light the product is; not pore clogging! Customer service was exceptional and patient with me in selecting the correct shade for my complexion! I am a satisfied customer!!" —Sandra L.

Get it from Lip Bar for $17 (available in eight shades). 

4. A bottle of sulfate-free biotin shampoo infused with tea tree, jojoba, and argan oils that can help with hair loss and prevent dandruff.

A before-and-after of a reviewer with a lot of hair loss on top of their head compared to a much fuller head of hair

Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff

Get it from Amazon for $9.85.

5. A bottle of nail and cuticle care oil that'll take your nails from frail and peeling to smooth and healthy. It uses a natural blend of jojoba oil, sweet almond oil, and vitamin E to soften your cuticles and strengthen your nails.

A before-and-after of a reviewer's peeling, split nails compared to their now even and non-peeling nails

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Get it from Amazon for $8.50.

6. A multitasking face oil you can use twice daily to help combat inflammation, even the color of your skin, and add some hydration thanks to a dream team combination of jojoba oil, tea tree, argan oil, and vitamin E.

Before and after showing the oil helped get rid of user's red, irritated cheek breakouts
AxV Beauty

AxV Beauty is a Black-owned business started by Asata Evans and Vic Rose.

Get it from AxV Beauty for $30+ (available in two sizes).

7. A unique handmade face wand designed to stimulate circulation and blood flow in your face, which can help with headaches, stress, muscle tension, and more.

Jasmin Sandal / BuzzFeed

Remix is a woman-owned beauty and lifestyle brand started by Giselle Wasfie, a lead acupuncturist and doctor in Eastern medicine.

Here's why my coworker loves this product:

"OK, people, sound the alarms: I am officially a gua sha convert. I've been intrigued by the benefits of this practice for some time in the hopes to level up my skincare routine, so I was just thrilled when I was sent this hand-carved beauty. And this, my friends, is IT. This tool comes in a sculpted shape that works with the natural curves of your face (see: under-eyes, jawline, cheekbones), has multiple ways that it can be used (think: gua sha, reflexology, and acupressure) and just feels amazing as it glides over the skin. I like to keep this crystal-based tool in the fridge for about 20 mins before I use it in conjunction with a vitamin C serum every morning. Not only have I seen a difference in the appearance of fine lines and puffiness around my eyes and cheeks, but I love being able to carve out a few minutes each day to treat myself to some quiet 'me' time. This works in my serums and creams, leaves my face with a refreshed, dewy glow, and preps my skin for makeup application, or, even better, a makeup-free day!" —Jasmin Sandal

And check out the tutorials on how to get the most of your tool for more info!

Get it from Remix Lifestyle for $80.

8. A hair repair serum for transforming dry, damaged hair into soft and shiny locks. The mix of aloe and argan oils should help de-frizz your mane and improve split ends.

A before-and-after of a reviewer with dry, damaged hair and split ends compared to much healthier and smoother looking hair after using the serum

Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads up though, a little goes a long way. One pump is enough to cover my hair and I have medium-length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer

Get it from Amazon for $11.99.

9. A teeth-whitening pen to help you remove stains on your teeth caused by coffee, soda, smoking, and more. Simply twist the bottom of the pen, apply using the soft brush tip, and let it sit for one minute. "Alexa, play 'My Shiny Teeth and Me' by Chip Skylark."

reviewer's before and after pics of their teeth with some yellow-brown stains next to them looking noticeably whiter and less stained after using the pen

It's totally safe and provides fast results with daily use. The pen contains more than 20 uses and according to the brand, if you use it consistently your teeth can become four to eight shades whiter!

Promising review: "This is super easy to use! I keep one pen in my desk at work and one at home. No sensitivity...and I naturally have very sensitive teeth! So this is a big deal for me. I could tell a change for sure from darker stains between my teeth in front that are now gone after only a week. 🤗" —Amazon Customer

Get a two-pack from Amazon for $21.99.

10. A breathable and adjustable satin-lined sleeping cap so you can protect your natural hair while sleeping or lounging, without any discomfort. It's even cute enough to wear while out and about if you just don't feel like doing your hair that day.

model wearing the cotton cap in dark gray

Promising review: "Satin caps are wonderful for eliminating frizzy hair and breakage, the problem is that they slide off when you sleep and are not appealing to wear outside of the home...until this. It stays on my head, it’s slouchy with a beanie cap fabric on the outside, satin on the inside, and a drawstring to adjust the size. No had hair days here. I love this cap." —Alisha R. Ezell

Get it from Amazon for $16.99 (available in 23 colors/prints).

11. A silicone- and paraben-free L’Oréal lamellar hair treatment that'll help give you silky, shiny locks in eight seconds flat! It uses moisturizing agents and amino acids to target damaged areas of your hair and smooth it without weighing it down. / Via @lorealparis, / Via @lorealparis

Apply this directly to wet hair avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero.

Promising review: "i have very thin, dry, and damaged hair due constantly dying it blonde. I’ve tried so many hair products and different types of shampoo and conditioners, and nothing seems to really help my hair. BUT this stuff literally is magic. I’ve used it three times and I haven’t seen my hair look this good (shiny, healthy, hydrated)." —Nikki Minnis

Get it from Amazon for $8.97.

12. A Revlon oil-absorbing face roller made of real volcanic stone that'll instantly soak up excess oil. It's reusable, washable, and perfect for on the go!

reviewer's oily forehead before using the face roller compared to it looking much more matte after using it

Be sure to click the coupon button and the sale price will be reflected in your cart!

Promising review: "This rolling device is like pure magic. Or voodoo?! You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball, never to be seen again! This is an item that #TikTokMadeMeBuy for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! ... You will be pleased. Thank me later. ;)" —Veronica Cooper

Get it from Amazon for $9.98.

13. Or a pack of oil blotting tissues that are made with natural bamboo charcoal to help eliminate that forehead oiliness that seems to never leave your face.

reviewer's blotting tissue with a lot of oil on it

Promising review: "I've had oily skin my whole life and have used countless types of oil-blotting sheets because they're lifesavers. THESE ARE AMAZING. Great deal, big sheets, and they pull out one at a time so easily. I used to use Clean & Clear sheets or knockoffs of the same thing but I'll never go back. Give these a try; they are completely worth it. They work well and are easy to use. No negative things to say at all." —Kelsey

Get a pack of 100 from Amazon for $6.95 (available in two scents and multipacks). 

14. Luv Scrub mesh body exfoliators, because they can be used to cleanse, exfoliate, and assist in getting rid of ingrown hairs. This makes it much easier to clean those hard-to-reach places and it'll last up to 18 months before you have to replace it!

Marquaysa Battle / BuzzFeed

Luv Scrub is a Black woman–owned business, and its mesh cloth design is inspired by a traditional West African morning routine.

Here's why my coworker loves it:

"I have keratosis pilaris, which is a fancy-schmancy way of saying I have to work a lil' harder to exfoliate my body. This baby helps a ton. Scrubbing my body with it is super soothing; it feels like I'm slathering myself with a body scrub minus the gritty mess leftover to rinse from the shower afterward. Plus, I really love how fast it dries. It makes me feel good knowing I'm not putting a bacteria magnet on my skin each time I use it. Def get this if you wanna invest more into your body care/self-care routine. 30 outta 10, so recommend." —Marquaysa Battle

Get it from Luv Scrub for $18 (also available in four more colors).

15. A magnetic eyeliner and lashes kit for anyone tired of struggling with adhesive or paying for lash extensions. Simply apply the smudge-proof eyeliner and then pop the lashes on top.,

Promising review: "Tried these for the first time and they are awesome! I need a little practice with liquid eyeliner because I'm used to a pencil, but it wasn't as hard as I thought it would be. I let the liner dry first and the lashes went right on. Turned the fan on and they did not blow off my eyelids. They're so light, I can't even tell that I'm wearing them. I previously had lash extensions and did not like that I could not wash my eyes properly. I'm very impressed with these!" —Christine Frries

Get it from Amazon for $18.99 for five pairs (also available in packs of three or 10).

16. A grapefruit and rose body scrub formulated with Mediterranean sea salt, Himalayan pink salt, and mango butter for a combination that both smells great and leaves your skin feeling smooth and hydrated. Pamper yourself with this relaxing treat two to three times per week.

the packet of body scrub with some poured out on a table
Prim Botanicals

Prim Botanicals is a Filipina-owned business that sells various beauty products and candles. The shop is also a member of 1% for the the Planet and they have a partnership with Tiny Blessings, which is an org that helps provide food, shelter, and other basic needs to homeless children in Manila.

Promising review: "This scrub is so special. The scent is so lovely I can't believe it. The oils are very nice and rich and moisturizing and the exfoliation is nice, too. Leaves your skin nice and soft. This is a true luxe treat, worth every penny." —Emily

Get it from Anthropologie or Prim Botanicals for $25.

17. A self-warming pumpkin pore detox mask and scrub by Urban Skin Rx to help improve uneven skin tone and rid pores of bacteria and congestion by using a combination of pumpkin fruit extract, vitamin E, silver, and exfoliating jojoba beads.


This is one of my personal favorites! It smells like a Pumpkin Spice Latte and gives off a relaxing warmth (it literally warms up on your face). It's very soothing, does some gentle exfoliating, and makes my skin feel clean and refreshed. It's def a fall beauty must-have!

Promising review: "This is the BEST mask I’ve ever used! Absolutely love this! Works well for acne, dark spots, skin tone and evenness. AND it smells amazing!" —Z&K

Get it from Amazon for $16.93.

18. An exfoliating peeling foot mask that'll remove all the dead skin from your feet and make them feel softer than ever. Plus, it uses all-natural ingredients and botanical extracts.

reviewer's peeling feet

All you need to do is cut the booties to make a hole for your feet to slip into, seal it back, and leave it on for about an hour. The product’s gel will moisturize and exfoliate your skin.

Promising review: "My poor feet have been extremely neglected ever since I was pregnant two years ago. This was the first time I really ever had very rough, hard heels and 'old'-looking feet; so bad, I didn't even want to have a pedicure or wear sandals. Anyway, these foot peels were super easy to use and boy are they effective. It was the fourth day that my feet began to peel — very strange! Totally painless. The new skin coming through was very soft, like new. I would totally recommend. My sister and mother have requested their boxes." —Ally CHR

Get two pairs from Amazon for $19.95.

19. A pack of dissolving microneedle eye patches that actually melt down into the surface layers of the skin to fade the appearance of fine lines and wrinkles and help eliminate dryness., Skyn Iceland

Promising review: "I am hooked! I do feel it's on the pricier side, but worth it for sure. I love that I can keep it on all night and for sure see great results in the morning. I am only on week two and seeing a difference on my under-eyes." —Nancy

Get a pack of five pairs from Skyn Iceland for $56.

20. A set of Schick Silk dermaplaning razors for gently removing peach fuzz and dirt from your face and making it feel smooth as a baby's bottom.

A reviewer's before-and-after of showing clumps of dead skin and peach fuzz that was shaved from their face

The blades are designed with built-in guards so they won't cut your skin, plus you'll receive an extra attachment for expert eyebrow shaping.

Promising review: "Super easy and satisfying to use — you’re literally scraping all of the peach fuzz and dead skin off your face. The the first two photos are the before and after I used this product, and the last photo shows all of the stuff that this product took off my face. My face is glowing and incredibly soft now. Highly recommend." —Jane

Get a set of three from Amazon for $4.99.

21. A bottle of Bio-Oil to help make scars and marks vanish before your eyes. It's formulated with vitamins A and E and chamomile, sunflower, and lavender oils for an anti-inflammatory combination that works for all skin types.

Reviewer before and after photo using bio oil to help get rid of a scar

Promising review: "This product has changed my skin forever. I’ve been using it for a year and a half and my skin is better than ever. I mix mine with tea tree oil to treat my acne. It’s light, it smells great, and it treats existing skin damage. If you have sun damage, small wrinkles, discoloration, or acne scars you should give this six months and see if it works for you." —Tricia Beck-Peter

Get it from Amazon for $8.92.

22. A skin spatula that uses high-frequency vibration to remove dirt and grease from your pores. It also comes with two silicone covers to assist with cleaning and tightening your skin.,

Promising review: "I never write reviews but I could not pass this one up. I have been fighting with my skin for years! After my last pregnancy, I started developing cystic acne, my skin was congested with oil, whiteheads, blackheads, you name it. All those years of desperately doing my own extractions, trying every mask, cleanser, device, my skin was left scarred and discolored. I hated the texture of my skin. I impulsively bought this and tried it the day it was delivered. I was amazed at how well it extracted all the gunk I could and couldn't see lurking under my skin. I use it every night to cleanse, then apply my serum and moisturizer. I am finally happy with the way my skin looks and posted a selfie without a filter for the first time since I can remember. Just try it!" —Marlena H.

Get it from Amazon for $23.99.

23. A pack of Skin1004's Zombie masks meant to minimize fine lines and the appearance of pores by gently removing dead skin cells and hydrating your skin. It uses natural ingredients, including egg white and aloe vera extract, to get the job done.

Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles

After mixing the powder and activator, just apply the mask on your face and you'll start to feel it working instantly!

Promising review: "I have never written a review before but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth even with the prescriptions I was give to help with these tiny bumps. Rosacea = bad bad bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin' huge and getting bigger day by day it seemed like. I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on everyday for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing and my face looks absolutely amazing. My face did not even look like this at 30. I am hooked and I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate I would use them and more!" —Amazon Customer

Get a box of eight masks from Amazon for $30.93.

24. A coconut shea curl-defining crème perfect for those of us who like to just throw a product in our natural hair and go. The medium-hold styler leaves curls looking soft and bouncy. And the ingredients, which include coconut oil, shea butter, and aloe vera, help to protect hair against protein loss.

Eden BodyWorks

Eden BodyWorks is a Black woman–owned business founded by Jasmine Lawrence in 2004.

Promising review: "This curl cream is a godsend! It truly defines my 3b–3c curls as well as the hair on the crown of my head that isn't as curly (which is everyone's struggle). It doesn't have much of a scent, which I like, and it really moisturizes your hair. Be careful with how much you use cuz it's thick and creamy." —Target customer

Get it from Target for $8.99 or Eden BodyWorks for $9.25.

25. A beloved vitamin C serum with more than 50,000 5-star reviews — it's made with a plant-based formula and antioxidants, including botanical hyaluronic acid, vitamin E, witch hazel, and jojoba oil to help brighten and firm skin and leave you feeling like you just got a professional facial.

reviewer's before-and-after of having a smoother and more even complexion after using

Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super-dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. Omgggg. Guys. Literally my face stopped flaring within three days. I was PIMPLE FREE FOR MORE THAN 48 hours (a new record). Blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be BUY IT!" —Brandon

Get it from Amazon for $19.99 (available in two sizes).

Read our full TruSkin Vitamin C Serum review.

26. A set of five creamy, highly pigmented eyeliners that'll stay on all day long. They're made with aloe vera extract and vitamin E so they're moisturizing — and they're the perfect excuse to start trying a ton of new beauty looks.

Kulfi Beauty

Kulfi Beauty was founded by Priyanka Ganjoo and named after a type of South Asian ice cream. She created the brand after noticing a significant lack of seeing South Asians represented in the beauty industry.

Promising review: "I wasn’t always an eyeliner person, but these Kajals have won me over! Now I find that my makeup looks incomplete unless I use one (or three) of these gorgeous colors!!" —Sarah N

Get it from Kulfi Beauty for $85.

27. A pack of acne patches formulated with hydrocolloid dressing, tea tree oil, calendula oil, and cica to suck the gunk right out of your zits and help them fade away overnight.,

Promising review: "Last night, I put these on a few acne problems (a small cyst, a whitehead, and a pimple). I just woke up and am writing this review in disbelief. THEY'RE FLAT! Gone! All of them! I could cry I’m so happy. The packaging is ideal because you can easily peel the stickers off without stretching them out or folding them back onto themselves. Do yourself and your complexion a huge favor! Have these on hand for a stubborn zit when you really need help. Make sure you apply them to completely clean and dry skin." —Caitlyn

Get a pack of 40 round patches from Amazon for $8.49.

28. An effective anti-dandruff shampoo you'll love if you constantly stress over dandruff, itchiness, and flaking.

reviewer's before-and-after of them showing a lot of dandruff on their scalp compared to the dandruff being completely gone

Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo

Get it from Amazon for $14.84.

29. A makeup-erasing cloth so you don't have to spend forever scrubbing your face off and and irritating your skin at night.

A BuzzFeed Shopping writer using the cloth to easily wipe off her makeup
Taylor Miller / BuzzFeed

Promising review: "I was so ready to write a review about what a piece of crap this is; boy was I wrong! This actually works! I usually use the Neutrogena cleansing cloths, which work OK, but this MakeUp Eraser blows them out of the water. I can't believe how great it is. I went to a show last night and got the dreaded hand stamp. Of course, because they use ink developed by NASA, I couldn't wash it off. I can't show up to work with a giant robot stamped on the back of my hand so I scrubbed and scrubbed. When my skin was gone but the stamp wasn't, I tried the MakeUp Eraser as a last resort. That sucker damn near got the whole thing off!!! I'm so impressed by this thing I'm going to get another one just in case they stop making them!" —Lola

Get it from Amazon for $20 (available in nine colors).

Read our MakeUp Eraser review as well as our deep dive into the best makeup remover (the MakeUp Eraser won as our mid-price pick).

30. A purple shampoo that'll tone down the yellow hues in blonde hair so you can get the color you want without extra (expensive) trips to the salon.

Reviewer's before-and-after of their hair looking yellow and brassy compared to it looking much more smooth and light blonde

Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

Get it from Amazon for $9.70+ (available in three sizes).

And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

31. A banana and coconut superfood conditioner — it uses nourishing vitamins, minerals, and antioxidants to help add moisture and support healthy hair. Bonus: Reviewers LOVE the way it smells. 🍌🥥


Briogeo is a woman-owned business that sells cruelty-free, gluten-free, mostly vegan, and six-free haircare products for all hair textures.

Promising review: "This conditioner is so expensive, but so worth it. I have very thick, over processed, wavy hair. This conditioner made my hair so soft and detangled after one use. I get compliments on my hair every time I use it. Also, the smell is my favorite ever maybe. IT IS SO GOOD — it smells incredible in the shower and lingers lightly in your hair for days." —LindsayA3

Get it from Sephora or Briogeo for $28.

32. A hair-finishing stick made of natural plant-based ingredients that can help turn that slept-in bun into a perfectly presentable hairstyle in seconds.

Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hairspray." —Jill Stilfield

Get it from Amazon for $7.99.

33. Or an edge control gel that'll help lay edges and baby hairs for a sleek look without the flaking and residue.

BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising review: "Hands-down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and nongreasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

Get it from Amazon for $4.99+ (available in four sizes).

34. A lightweight multipurpose oil infused with pure coffee seed and castor oil that'll moisturize the hair and scalp, while also giving it a glossy, smooth look and promoting hair growth.

Bomba Curls, Nordstrom

Bomba Curls was founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.

Promising review: "Very lightweight and has a great smell to it as well. It did not weigh down my hair and it gave my hair great shine through out the week." —Nordstrom Customer

Get it from Nordstrom or Bomba Curls for $22.

35. A Biossance squalane and lactic acid resurfacing night serum helpful for exfoliating your skin and working to give it a smoother, brighter, and more even-toned appearance. Just massage two to three pumps into your skin at night and you'll wake up *glowing*.

Before-and-after of a customer's visible pores and uneven skin tone compared to hardly visible pores, much smoother and brighter skin, and more even tone

Promising review: "My skin is much more evenly balanced and clear since using this serum. I just started my second bottle! It’s not too strong and has worked well for me to use every night in my evening routine. Barely need any foundation now!" —Alison B.

Get it from Biossance for $62.

36. A highly rated microfiber hair towel that is honestly the best one I've ever used. It's thick, soft, and stays in place — perfect for helping your hair dry *fast* without the added heat. Plus, the microfiber material won't make your hair frizzy like regular towels do.

Kayla Boyd / BuzzFeed

I've used hair towel for years, but this one is by far the best. Since I have thick, curly hair I try to avoid adding heat to it as much as possible. This allows my hair to dry naturally MUCH faster and it prevents it from dripping all over me while I'm trying to do my skincare routine or get ready. The elastic around the trim helps it stay sturdily in place, without being irritating at all. And obviously it's super cute, which is always a bonus.

Kitsch is a woman-owned accessory brand that was founded in 2010. They also sell cute scrunchies, cloth face masks, satin pillowcases, and more.

Get it from Amazon for $23 (available in seven colors), Urban Outfitters for $23 (available in three colors), or Kitsch for $23 (available in eight colors).

37. And an orange vanilla conditioning detangler spray made with vegan, plant-based ingredients to make after shower brushing a whole lot less painful and time consuming.

reviewer holding the spray bottle

Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: Your hair smells like those orange/vanilla popsicles that are so good. I have long, thick hair and I use a wide-tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V

Get it from Amazon for $4.99 (also available in a two-pack).

Some reviews have been edited for length and/or clarity.