Skip To Content
  • asianpacificamerican badge

25 Cool Products From Asian-Owned Businesses You'll Probably Want To Buy ASAP

From beauty to fashion to cleaning products, you're sure to find something you love in this post.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

While BuzzFeed celebrates Asian Pacific American Heritage Month (APAHM), we also believe in celebrating the contributions from Asian Americans and Pacific Islanders year-round. Please enjoy this APAHM-themed product post from BuzzFeed Shopping, the entrepreneurs who create these great products and services, and know that you can enjoy these businesses well beyond this wonderful, dedicated month.

1. A roll of soft, textured dental floss made of microcrystalline wax, coconut oil, and fruit oils for a fresh and yummy upgrade to one of your least-fave chores. Plus, it's free of parabens, SLS, PFAS, and it's cruelty-free!

hand holding a container of strawberry floss

Cocofloss is owned by sisters Chrystle and Catherine Su.

Promising review: "This dental floss is the best out there — and it’s awesome that it can be found at Anthropologie. Not only does this floss taste good (many flavors to choose from) which might help moms to incentivize their kids to floss one to two times per day, but it has a rope-like texture that REALLY works to eliminate what’s needed from between the teeth. Everyone should try this floss. It’s a family favorite! Thank you Anthropologie!!!" —TaraJo

Get it from Amazon for $10, Anthropologie for $9 (available in three flavors), or Cocofloss for $9 (available in four flavors).

2. An adorable mini boba tea keychain so you can carry your favorite drink with you everywhere you go (and ensure that your keys never get mixed up with your friends').

hand holding three boba keychains in pink, purple, and tan
Boutique De Mai / Etsy

Boutique De Mai is a Chinese American-owned small business based in California that sells handcrafted keychains and other accessories. The shop donates 20% of their boba keychain proceeds to the Asian Women Alliance, which combats anti-Asian racism and crimes and drives social, political, and economic change for the AAPI community.

Get it from Boutique De Mai on Etsy for $12.50+ (available in two designs and seven colors).

3. A lotus flower incense holder you can display on any table or bookshelf in the house to give it an instant upgrade and keep everything smelling good.

Chop Suey Club

Chop Suey Club is a NYC-based boutique that sells products with a focus on contemporary Chinese design, art, and culture.

Get it from Chop Suey Club for $38.

4. A sample pack of delicious sparking water in the flavors Lychee, Calamansi, and Mango for a refreshing sugar-free beverage option made with REAL fruit.

Three different-color cans surrounded by various spices, fruits, and vegetables sitting on a counter
@drinksanzo / Via

Sandro Roco, a Queens-born Filipino American, launched Sanzo in 2018 after noticing a big disconnect between the modern labels of new-age drinks and the preservative- and sugar-laden labels of the legacy Asian brands.

Promising review: "Everyone loved the flavors! A cool and refreshing, yet light and unique drink that's perfect for chatting by the pool!" —Naomi M.

Get the 12-pack sampler from Amazon for $34.99 or from Sanzo for $34.99.

5. A Tower 28 lip jelly sure to be your new go-to lip product, especially for when you want to achieve the perfect no-makeup makeup look.

Kayla Boyd / BuzzFeed

I love a clear gloss and this is one of my absolute favorites! Unlike other brands I've tried, this one isn't sticky at all AND it lasts for hours! It swipes on so effortlessly and never feels uncomfortable on my lips. It's moisturizing and incredibly shiny so I love to wear it alone when I'm going for my summertime "mascara and lipgloss" look, but it's also great for layering over matte lipsticks.

Tower 28 is a woman-owned business that was founded by Amy Liu with a goal of creating makeup designed for sensitive skin.

Promising review: "This lip gloss is one of my favorite Sephora purchases!! I bought 'Magic' — the clear option. It goes on so smooth, leaves my lips hydrated without being sticky, and lasts for several hours. I wear it mostly on its own, but you can layer it on top of other lipsticks for the ultimate shine and color pop!" —bemackey

Get it from Sephora for $14 (available in 10 colors) or from Tower 28 for $14 (available in 10 colors).

6. A grapefruit and rose body scrub formulated with Mediterranean sea salt, Himalayan pink salt, and mango butter for a combination that both smells great and leaves your skin feeling smooth and hydrated. Pamper yourself with this relaxing treat two to three times per week.

the packet of body scrub with some poured out on a table
Prim Botanicals

Prim Botanicals is a Filipina-owned business that sells various beauty products and candles. The shop is also a member of 1% for the the Planet and they have a partnership with Tiny Blessings, which is an org that helps provide food, shelter, and other basic needs to homeless children in Manila.

Promising review: "This scrub is so special. The scent is so lovely I can't believe it. The oils are very nice and rich and moisturizing and the exfoliation is nice too. Leaves your skin nice and soft. This is a true luxe treat, worth every penny." —Emily

Get it from Prim Botanicals for $25.

7. A trendy soy wax bubble candle that'll look super cool on your dresser or coffee table. In fact, you might want to buy a few so you're not sad when you light it.

square candle with nine bubbles on each side
Yui Brooklyn / Etsy

Yui Brooklyn is a small Japanese-owned business based in Brooklyn.

Promising review: "So cute — I'm obsessed. I was worried the candle would melt during shipping (SO HOT lately) but the seller packaged it super well and it arrived still perfectly in shape. Definitely going to buy from her again!" —E B

Get it from Yui Brooklyn on Etsy for $10+ (available in 19 scents or no scent).

8. An elegant bee necklace to wear daily as a reminder to everyone that you're the Queen Bee. 👑


HeyMaeve is a Singaporean Chinese- and woman-owned business based in NYC. According to the brand's founder, Alicia, "My mission with HeyMaeve is to use this business as a platform to touch lives, empower women through our community, and give back to causes dear to my heart — particularly nonprofit organizations that work for sexual assault survivors." The brand gives $1 to a charity of your choice every time you shop. Just select social cause of your choice after checkout.

Get it from HeyMaeve for $52.

9. A jar of Glow Recipe's watermelon sleeping mask that uses hyaluronic acid and AHAs to help give you a skin-smoothing and radiance-boosting overnight facial.

hand using a small spoon to scoop out some of the pink mask from a jar

Glow Recipe was founded by Sarah Lee and Christine Chang. Their popular collection of cute and colorful skincare products are cruelty-free and free of parabens, sulfates, and phthalates.

Promising review: "This mask is amazing. Even after the first use, I woke up to baby-soft, even toned skin. Not to mention it smells like heaven! After extended use, I don't need to exfoliate as often and my skin is consistently baby-soft. I have sensitive skin but have no issues with this mask. It's so good!" —Kresme

Get it from Sephora or Glow Recipe for $45 (available in two sizes).

10. A vibrant box of Bonbons, because if it tastes half as good as it looks then I'm pretty sure this will be your new favorite treat. If life is like a box of chocolates, then I def want it to be this one!

the colorful box of 12 different bonbon chocolates
Stick With Me

Stick With Me is a woman-owned business that crafts their chocolate creations by hand in NYC.

Get a box of 12 from Stick With Me for $49 (you can also select nut-free or gluten-free).

11. A set of glittery cream eyeshadows for a fun addition to your makeup collection that'll get you excited to ~show out~ again.

Kim Chi Chic Beauty

This product is vegan, cruelty-, paraben-, and sulfate-free.

Kim Chi Chic Beauty is a makeup brand founded by Korean-American drag queen Kim Chi, best known for competing on the eighth season of RuPaul's Drag Race. The brand also donates 2% of their sales prices to The Trevor Project to help prevent suicide among LGBTQ youth.

Promising review: "This stuff is FABULOUS!! The glitter is extremely small, so it can be worn without irritation!! (Nothing worse than a chunky glitter.) It stays on for a very long time, but you don’t have to remove the upper layer of your skin to remove it either! The colors are gorgeous and vibrant. I can’t say enough good things about these products!" —Marissa

Get the set of two from Kim Chi Chic Beauty for $19.

12. A pair of eye-catching statement earrings made of reclaimed leather to add just the right amount of flair to any outfit.

Scandinazn / Etsy

Scandinazn is a woman-owned, Canada-based small business founded by Jamie Carlson. "In 2012, Scandinazn was created, with the intention of exploring elements of my Japanese and Swedish heritage through experimentation with color, pattern, shape and texture, using recycled materials where possible," she shared on her brand's website.

Promising review: "These bring me so much joy! No issues with my sensitive ears, and they really pop on video calls. Shipping was also much faster than I expected and the packaging was lovely." —Samantha Read

Get them from Scandinazn on Etsy for $46.70.

13. Or a pair of handcrafted rainbow earrings made of polymer clay to put a smile on your face and add a pop of color to your outfit every time you wear them.

A pair of dangly clay earrings shaped like a rainbow
Milk and Honey Clay

Milk and Honey Clay is a Filipina-owned small biz based in Oregon. For each item purchased, 20% of the profits are donated to anti-human trafficking non-profit organizations in the U.S. and around the world.

Get it from Milk and Honey Clay for $25 (available in two colors).

14. An eco-friendly coconut wax candle scented with a lovely combo of nag champa, grapefruit, peony, and cherry blossom. It comes in a recyclable glass jar with hand-cut labels made from biodegradable sugar cane paper, demonstrating the brands commitment to sustainability.

A screw-top candle jar on a table next to incense and various other pieces of home decor

Sạch (which means clean in Vietnamese) is a Vietnamese American-owned business founded by Los Angeles-based couple Tram and Kevin.

Get it from Sạch Goods for $22.

15. A long-sleeve tee featuring a ginseng over the heart, which is an herb known to promote heart health. The shirt is made in collaboration with EWA Trading Inc Co, a family-owned Chinese herbal store in New York City.

Made in Chinatown

Made in Chinatown supports small businesses in Manhattan's Chinatown through various community initiatives and merchandise lines, which are created by volunteer designers in collaboration with local restaurants, shops, and organizations to help them earn additional income.

Get it from Made in Chinatown for $44.99.

16. A set of stylish dog sneakers that'll make your pup the coolest sneakerhead on the block — and protect their precious paws from the hot pavement.


Rifruf is a small biz that was founded by Peter Liu and Jeremy Yoon after their beloved dog Caesar encountered a few too many paw injuries. They decided to create shoes for pups that were both functional and fashionable.

Get a set of four from Rifruf for $65 (available in sizes XS–L and three colors).

17. A suncatcher window decal, which says, "create your own magic" — not only is it a great reminder, but it'll also add a beautiful bit of rainbow light to the room.

A hand holding a window decal suncatcher that says "Create your own magic"
Kach Design Studio

Kach Design Studio is a small Maryland-based business. "I started my business in the beginning of 2020 as a way to step out of my comfort zone and start sharing my work," shares the brand's founder, Katrina. "I love to create retro, fun, and feminine-inspired artwork."

Get it from Kach Design Studio for $12.

18. A set of five creamy, highly pigmented eyeliners that'll stay on all day long. They're made with aloe vera extract and vitamin E so they're moisturizing — and they're the perfect excuse to start trying a ton of new beauty looks.

Kulfi Beauty

Kulfi Beauty was founded by Priyanka Ganjoo and named after a type of South Asian ice cream. She created the brand after noticing a significant lack of seeing South Asians represented in the beauty industry.

Promising review: "I wasn’t always an eyeliner person, but these Kajals have won me over! Now I find that my makeup looks incomplete unless I use one (or three) of these gorgeous colors!!" —Sarah N

Get it from Kulfi Beauty for $85.

19. A chic Brandon Blackwood purse perfect for daily use because it's small enough to not feel heavy or bulky, while also having enough space for your essentials. And obviously it's super fierce.

Brandon Blackwood

Most bags are on preorder because they tend to sell out very quickly!

Brandon Blackwood is a Brooklyn-based designer of Jamaican and Chinese descent. He gained a lot of popularity in recent years for his signature "End Systematic Racism" totes — which myself and my colleague Marquaysa Battle both own and love!

Preorder it from Brandon Blackwood for $265 and check out the wide variety of other bags available.

20. A DIY kimchee kit so you can make your very own kimchee at home with a helpful step-by-step guide that'll ensure it tastes delicious.

Full jar of DIY kimchee
Kimchee Rules

The kit includes a half-gallon glass fermenting jar, a pair of rubber gloves, brining sea salt, an airlock, two airtight lids, one jar of kimchee paste, and instructions.

Founder Kheedim Oh started Mama O's to bring quality, handmade kimchee with traditional methods to the marketplace — and right to your kitchen!

Get it from Mama O's for $45 (also available in super spicy or vegan).

21. A very hardy and adaptable snake plant to add some greenery to your space, especially if you're new to the life of plant parenting. This bb can thrive in all types of light and only needs to be watered every two to three weeks.

Rooted, Buzzfeed / Christine Forbes

Please note that this plant is toxic for pets!

Rooted is a small business that's on a mission to reconnect people and nature. They sell various plants, as well as accessories and supplies.

Get it from Rooted for $19+ (available in three sizes).

22. A compact eyeshadow palette with elegant shades of pink and brown, perfect for daily wear. With six matte and shimmer pigments inspired by "Golden Hour" this palette is sure to give you a ✨glow✨ like no other.

hand holding the palette with swatched on their arm
Em Cosmetics

Em Cosmetics was founded by YouTuber, makeup artist, and entrepreneur Michelle Phan.

Get it from Em Cosmetics for $40 (available in two color options).

23. A hypoallergenic, moisture-wicking bamboo linen short set that's sustainably processed and incredibly stylish. AND the fabric is designed to soften with every wash so it will literally get comfier the more you wear it. What else could you ask for honestly?

Warmzy Club

Warmzy Club is a small biz that specializes in unisex WFH apparel made from sustainably-sourced bamboo linen. Their products are produced in Vietnam (their hometown) and are crafted with durability in mind.

Get it from Warmzy Club for $60 (available in sizes S–L and in five colors).

24. A Blueland Clean Essentials cleaning kit for a convenient and eco-friendly way to keep your home squeaky clean. You only have to buy the reusable bottles once, and from there you just refill them with plastic-free tablets. It will save you space and money, while helping to save to save the Earth too! Pretty cool.

The Clean Essentials kit's cute spray bottles, tablets, and hand soap pump

The set comes with three reusable cleaning bottles, one glass foaming hand soap bottle, and four cleaning tablets (multi-surface, glass and mirror, bathroom, and foaming hand soap).

Blueland was founded by Sarah Paiji Yoo, who has a mission to help make it easy to be eco-friendly with products that are innovative, convenient, effective and affordable.

My colleague is a fan of this brand! Here's what she had to say:

"I recently bought this kit after thinking about it for 6+ months and I am OBsessed. You just fill the bottles with warm water (there's a designated line), pop in a tablet, and let it dissolve. It's seriously that simple. I immediately tested everything out to see how it holds up against my usual products (Mrs. Meyer's, Clorox, and Windex) and I was really pleased with the results. The most exciting thing though is how affordable it is to refresh your stock. The more tablets you buy the cheaper they are — you can get a nine-tablet refill for just $14!! If I were to buy nine new bottles of cleaner from my NYC bodega or grocery store, that'd at LEAST $45!" —Chelsea Stuart

Get it from Blueland for $39.

25. And a whimsical ombré scarf that's extremely versatile — wear it around your neck or tie it around your head, there are tons of ways to style it and make it your own.


Plus, $2 from each purchase of the scarf will be directly donated to @jaagofoundation in Bangladesh.

Zeba was founded by Nabela Noor, a first generation Bangladeshi-American, entrepreneur, influencer, and self-love advocate.

Get it from Zeba for $18.

Some reviews have been edited for length and/or clarity.

Want more cool recommendations from businesses owned by Asian Americans and Pacific Islanders? Check out Cool Asian-Owned Businesses Our Readers Really Love!

Also, feel free to enjoy all of BuzzFeed's APAHM 2021 coverage!

The APAHM banner
BuzzFeed / Kathy Hoang